A BEGINNER’S GUIDE TO ACCELERATED MOBILE PAGES (AMPS) – WHAT, HOW AND EVERYTHING IN BETWEEN

A BEGINNER’S GUIDE TO ACCELERATED MOBILE PAGES (AMPS) – WHAT, HOW AND EVERYTHING IN BETWEEN

A Beginner’s Guide to Accelerated Mobile Pages (AMPs) – What, How and Everything In Between

  • Mobile internet usage has grown at a steady rate to surpass desktop usage in recent years and Speed played an integral part in the performance of web pages under the AMP framework. As a result, Google introduced the mobile-first framework in 2015.
  • The Accelerated Mobile Pages or AMP framework has been controversial since beginning.
  • Studies have shown that consumers are likely to abandon a page if it takes more than three seconds to load.
  • Google says that AMP can soon become a ranking factor. After analysis, experts uncovered that pages that were optimized for AMP ranked better and faster.
  • These pages also achieved high-conversion rates turning mobile page visitors into loyal customers.

What is Accelerated Mobile Pages (AMP)?

  • The Accelerated Mobile Pages framework was a collaboration by both Google and Twitter.
  • AMP optimized pages were introduced to compete with Facebook’s Instant Articles used for news on the mobile app.
  • It was designed to optimize faster mobile pages. The framework takes pages that are already mobile-friendly and enhances them to load faster. To do this, AMP strips down the page to the basics.
  • The project’s main aim was to help content publishers improve speed and readability mobile-friendly content.

How does the AMP plugin work?

  • The AMP plugin cuts back on the HTML code tag manager aspect and renders them suitable for mobile users. The optimized HTML code allows your web pages to load faster.
  • However, AMP will not be rendered if JavaScript is included in your mobile pages. You have to use a streamlined version of CSS.
  • Since the publisher is not in control of AMP, they are not permitted to use the JavaScript library unless AMP provides. This is the only downside to AMP.
  • For AMP optimized sites to work, they have to be appropriately validated.
  • AMP plugin does not allow forms on these pages. Your page has to load custom fonts to improve the experience.
  • Remember to declare the height and width of an image to avoid poorly-optimized images. For videos, remember to use AMP-approved extensions.

Advantages of AMP

  • AMP will help you achieve fast loading.
  • AMP also leads to improve click-through-rate by improving browser visibility for content marketers.
  • Since mobile-friendly pages are rewarded in mobile search results, AMP optimized pages rank higher than non-AMP pages.
  • AMP allows content publishers to get rid of distractions in their pages through flexible ad support.
  • The publishers can also use tag manager analytics with ease on AMP pages for user tracking.

Conclusion

  • Accelerated Mobile Pages is still in development.
  • Given the advantages outlined above, AMP is something that publishers need to consider carefully.
  • AMP is one way to deliver faster load times and a strong user experience.


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