25 Aug AMP VS Core Web Vitals: Which Is Better To Rank?
With increasing access to the internet, the consumers’ demand for high-speed loading websites is also increasing. Hence, speed is one of the most critical factors for ranking today.
When it comes to speed and user experience, AMP and Core Web Vitals are two terms that are often confused for their benefits.
To know whether you need AMP or Core Web Vitals or both, you need to know what they offer.
What is AMP?
Officially announced in October 2015 by Google, Accelerated Mobile Pages (AMP) is a framework designed to increase the loading speed of web pages on mobile. It does so by pre-loading content or limiting the amount of content to be loaded (depending upon its likeliness to be read by the user.)
AMP has some incredible benefits to offer, and they are as follows:
- AMP is designed with the core aim to reduce the time it takes to load pages.
- The bounce rate decreases due to high loading speed and enhanced user experience.
- No need to create an XML sitemap for AMP pages as Google automatically detects them.
- The webpages are accessible from all devices and adjusted to all browsers.
- The website SEO is enhanced as Google automatically optimizes the page with AMP.
What is Core Web Vitals?
Announced in May 2020, Core Web Vitals are a set of specific factors that determine the overall user experience of a web page. These factors are considered extremely important for Google rankings. Core Web Vitals consist of three specific measurements.
Below are its three components:
Largest Contentful Paint (LCP)
This measures the time that it takes for the largest piece of content to appear on the screen. It can either be an image or a block of text. The better the score, the faster it loads. A slow site can annoy the user and make them switch to a different site.
Cumulative Layout Shift (CLS)
CLS measures visual stability by detecting how stable the layout of the page is. It also involves how elements move around.
First Input Delay (FID)
FID refers to the time between a user interacts with a page, and the page takes to respond. It can also be thought of as responsiveness, but it doesn’t include scrolling or zooming.
Which is better, AMP or Web Core Vitals?
Core Web Vitals are committed to enhancing the overall user experience on the web. Whereas AMP is dedicated to making the loading instant for its users, thereby enhancing the experience.
While AMP cannot guarantee to rank, it can help the page better optimize for the Core Web Vitals. Hence, using AMP will make the job easier for you to score high on the Core Web Vitals.
AMP has its disadvantages, like stripping off user-friendly content. However, it would not disappear completely. In contrast, Code Web Vitals is continuing to be one of the top factors for ranking. It is not a technology that would fade away but instead a metric that would keep you updated with the latest requirements to enhance the user experience.
Since the attention span of people is reducing day by day, one thing is clear. The loading speed plays an essential role in deciding whether your target audience would stick to the webpage or move to other websites. This demand is here to stay.