Everything You Need to Know About Local SEO Audits – How to Do Them? by Best Local SEO Services Perth Australia
A local SEO audit is a process of assessing your website’s compliance with the best practices for local SEO. It helps you identify areas where your website needs improvement in order to rank higher in search engine results pages (SERPs) for local searches. Local SEO is the process of optimizing your website for local searches. It helps you rank higher in SERPs and get more traffic from potential customers. A local SEO audit is a process of assessing your website’s compliance with the best practices for local SEO. It helps you identify areas where your website needs improvement in order to rank higher in search engine results pages (SERPs) for local searches. There are seven steps involved in conducting a local SEO audit. These steps are SEO keyword research, website audit, page optimization, featured snippets, internal linking, duplicate content, and Google Business Profile.
How to Do a Local SEO Audit?
There are seven steps involved in conducting a local SEO audit.
- SEO Keyword Research
The first step is to identify the relevant keywords for your business. This can be done through keyword research tools like Google Keyword Planner and Moz Keyword Explorer. Once you have a list of keywords, you need to check if your website is optimized for those keywords. If your website is not optimized for the relevant keywords, you need to make changes to your website so that it is. This can be done by adding relevant keywords to your Best Local SEO Company Perth Australia website content, titles, and descriptions. You can also use Google Search Console to submit your website to Google so that it can be indexed for the relevant keywords.
- Website Audit
to conduct a website audit. This will help you identify any technical issues that may be preventing your website from ranking higher in SERPs. A website audit can be conducted using a variety of tools, such as Google Analytics or the Google Search Console. Once you have identified any technical issues, you can then begin to work on fixing them. One common technical issue that can prevent a website from ranking higher is a lack of mobile-friendliness. This can be addressed by ensuring that your website is responsive and that all content can be easily viewed on a mobile device. Another common issue is a lack of keyword-rich content. This can be addressed by adding more content to your website that is optimized for the keywords you are targeting.
A. Page Optimization
One of the most important aspects of on-page optimization is title tags and meta descriptions. These should be unique and include the relevant keywords for your business.
B. Featured Snippets
Featured snippets are a type of SERP result that includes a summary of the answer to a user’s question, pulled from a website. You can optimize your website for featured snippets by including Question and Answer (Q&A) pages, which are essentially FAQs.
C. Internal Linking
Internal linking is the process of linking to other pages on your website. This is important for two reasons: first, it helps search engines crawl your website more easily; second, it helps improve your website’s PageRank.
D. Duplicate Content
Duplicate content is an issue that can prevent your website from ranking higher in SERPs. This happens when there is more than one version of a page on your website, or when different pages have similar content. To avoid this, you need to make sure that all your pages have unique and original content.
Step 3: Google Business Profile
The next step is to create or claim your Google My Business (GMB) listing. This is a free listing that allows businesses to manage their information on Google Maps and Google Search.
Step 4: Local Business Citation Analysis
Citations are mentions of your business name, address, and phone number (NAP) on other websites. It is important to have consistent NAP information across all your citations. You can use a tool like Moz Best Local SEO Services Perth Australia to check your business’s NAP information. This is important for local SEO because they help search engines verify the accuracy of your business’s NAP information. Having consistent NAP information across all your citations helps search engines trust your business’s information, which can lead to higher rankings in local search results.
Step 5: Client/Customer Review Analysis
Reviews are an important part of local SEO. They help build trust and credibility with potential customers. You can encourage customers to leave reviews by sending them follow-up emails after they make a purchase. You can also use a tool like Google Reviews to manage your reviews. The number of reviews that a business has can also be a ranking factor on Google. So, it’s important to encourage customers to leave reviews, and to respond to any negative reviews in a positive way.
Step 6: Analytics Review
The next step is to review your website’s analytics. This will help you understand your website’s traffic patterns and identify any areas that need improvement. Your website’s analytics will help you identify your website’s traffic patterns and any areas that need improvement. Reviewing your analytics will help you understand your website’s audience, their needs, and how to better meet their needs.
Step 7: Competitor Analysis
The last step is to analyze your competitors. This will help you identify their strengths and weaknesses, and develop strategies to improve your own local SEO. There are a few different ways to do this, but one of the best is to use a tool like Moz Local. With Moz Best Local SEO Agency Perth Australia, you can enter in your competitor’s URL and get a report that shows you how they’re doing with their local SEO. This report will show you things like their NAP (Name, Address, and Phone number) information, their website’s authority, and how many reviews they have. You can also use this tool to see how your own website is doing with local SEO. This can help you identify areas where you need to improve.
Local SEO is the process of optimizing your website for local searches. It is important to do a local SEO audit to identify any areas where your website needs improvement. The seven steps involved in conducting a local SEO audit are SEO keyword research, website audit, Google Business profile, local business citation analysis, client/customer review analysis, analytics review, and competitor analysis.
Improve Internal Linking with an Anchor Text Glossary with Local SEO Company Perth Australia
Suppose you’re trying to rank for a specific keyword or phrase. You have your page targeted, you’re focused and now it’s just a matter of time.
You’ll obviously want to optimize your internal anchor text, but how can you do that in scale and insure ongoing consistency? Can you be certain others contributing content know what the preferred anchor text is for a given page?
The answer is yes. You absolutely can, and must, leverage other departments to continue adding new links whenever naturally possible. If you have the advantage of new content, here’s how to rally the non-SEO troops.
Create a list of priority URLs in Excel, along with the preferred anchor text linking to each, and distribute it to anyone responsible for creating content. Make sure they understand the importance of precision. That way, there is never any confusion as to what anchor text should link to what page.
You’ll find it’s extremely helpful to others that may not have SEO first and foremost on their mind (they do exist). They will appreciate it since you’re giving them one less thing to think about. After all, can you really blame others for linking the wrong terms when you haven’t given them an easy-to-use list of the correct ones?
For FREE SEO Consulting, contact Local SEO Services Perth Australia