What Your Marketing Company Should Provide in the Way of Local SEO? by Best Local SEO Services Calgary Alberta
As a business owner, you want to make sure that your marketing company is providing the best possible service in terms of local SEO. This means optimizing your website and online presence for local search results. As the competition for online visibility increases, it’s more important than ever for businesses to invest in local SEO. After all, 97% of consumers use the internet to find local businesses, and 72% of them say that they won’t consider a business if it’s not on the first page of search results. If you want your business to be found online by your local target market, then you need to make sure your marketing company is providing the right kind of local SEO support. Here are four things your marketing company should be doing to help you achieve local SEO success: Here are seven things to look for in a local SEO service:
- Targeted Keyword Research
A good local SEO service will start with targeted keyword research. This will help them identify the best keywords to target for your business. They should also be able to research your competition to see what keywords they are targeting. Once they have the right keywords, they can start to optimize your website. This includes making sure your website is using the right keywords in its title and meta tags. They will also create quality content that is optimized for your keywords. This content will help your website rank higher on search engine results pages (SERPs).
Your Best Local SEO Company Calgary Alberta Canada service should be able to help you build quality backlinks to your website. This will help your website rank even higher in the SERPs.
- On-Page Optimization
After targeted keyword research, good local SEO service will move on to on-page optimization. This includes optimizing your website’s title tags, meta descriptions, header tags, and content for your targeted keywords. If you’re able to produce high-quality, keyword-rich content, you’ll also want to consider starting a blog. Blogging is a great way to establish yourself as an authority in your industry, and it’s also a great way to get more traffic to your website.
In addition to optimizing your website, your local SEO company will also help you create local listings on popular directories like Google My Business, Yahoo Local, and Yelp. Creating and optimizing listings on these directories will help improve your website’s visibility in search results, which can lead to more traffic and more customers.
- Local Directory Optimization
Local directory optimization is another important part of local SEO. This includes claiming and optimizing your business listings on directories like Yelp, Google My Business, and Bing Places for Business. Additionally, optimizing your website’s metadata, optimizing your images and videos with keywords, and optimizing your website’s title and meta tags are other important parts of local SEO.
The final part of local SEO is making sure your website is mobile-friendly. With over 60% of searches being done on mobile devices, it’s important to have a responsive website that looks great on all devices. Additionally, you want to make sure your website loads quickly on mobile devices. If you’re looking for help with your local SEO, contact us today to see how we can help.
- Local Citation Building
Citations are mentions of your business on other websites. They help improve your business’s local SEO by increasing your website’s authority. A good local SEO service will help to build citations for your business on high-quality websites. Reviews are user-generated testimonials about your business. They can come from anywhere, but the most important places to get them are from your Google My Business listing and from popular review sites like Yelp, Angie’s List, and HomeAdvisor. Getting more positive reviews will help improve your business’s local SEO.
A NAP is your business name, address, and phone number. It’s important to make sure your NAP is consistent across the web to improve your local SEO. A Best Local SEO Services Calgary Alberta service can help you audit your NAP and make sure it’s consistent.
- Link Building
Link building is another important part of local SEO. This involves getting links from other websites back to your own. A good local SEO service will help to build links from high-quality websites. Content marketing is also an important part of local SEO. This involves creating content that is relevant to your business and that is likely to be of interest to potential customers. A good local SEO service will help to create this content and promote it effectively.
Local SEO services can also help to create and manage social media profiles. Social media is a great way to connect with potential customers, and it can also help to build links back to your website. A good local SEO service will help to create and manage social media profiles for your business.
- Review Generation
Reviews are an important part of local SEO. Positive reviews can help to improve your business’s ranking in local search results. A good local SEO service will help to generate reviews for your business on popular review websites. Negative reviews can have a negative impact on your business. It is important to respond to negative reviews in a professional manner. A good local SEO service will help you to respond to negative reviews in a way that will not damage your business’s reputation.
It is important to make sure that your website is mobile-friendly. Mobile-friendly websites are more likely to be found by potential customers. A good local SEO service will help you to create a mobile-friendly website.
- Reporting and Analytics
A good local SEO service will provide you with regular reports and analytics. This will help you to track your progress and see how your local SEO campaign is performing. If you are looking for a reputable Best Local SEO Agency Calgary Alberta service, then you should try to find a company that has been in business for a while. Make sure that the company has a lot of experience with local SEO. You should also make sure that the company offers a money-back guarantee. This will ensure that you don’t get stuck with a company that doesn’t deliver on its promises.
These are seven things to look for in local SEO services. A good local SEO service will provide all of these things to help improve your business’s ranking in local search results.
7 Ways to Turn Your Site into a Link Magnet explained by Local SEO Company Calgary Alberta Canada
Attracting links to a site can be a tough job, as link building has become an incredibly important part of the SEO mix, and more of a challenge as search engines are discrediting link brokers. Organic linking still has its place in the SEO mix because the art of building a natural link can be time consuming and at times frustrating.
Recently we helped our client launch a new fitness site, and by doing so we’ve been testing some of the most basic linking techniques and theories. What has astonished us is that even though her site is only 2 weeks old, she is receiving a lot of positive feedback and links from sites she has emailed, asking for a link. Is it still possible to blindly email someone asking for a link and receive it? Yes, it can be, especially if your site is Link Worthy!
So, how does one go about making a site linkable? Here are some tips that will assist you in your link building.
1. Presentation : First impressions mean a lot, even online. The way you present you site means a lot to the person who may be linking to you, because by linking, they are making a warm introduction for you to their site audience, which includes search bots. If your website looks like it was thrown together overnight, or may spam the hell out of the people they will send to you … chances are they’re not going to send a link your way.
2. Personality : One reason I think my client’s site has had such a high positive response rate in linking requests is because the site has personality. Since her site is a blog, her photo and personal info is on the site, and her photo is on all of her posts. This gives the reader of the blog a sense of warmth, like they really know the person.
Not only does the blog reader feel like they know the person, but also does the recipient of the email. If you’re sending out an email link request, please make sure you send the email from a web address associated with the site or company (especially if you represent a big brand). The reader of the email, if they click to the site, should instantly associate the site with the person who sent the mail, making it more difficult to say no.
Not only blogs need to have personality. A lot of business sites will feature the CEO of the business, the guy from your commercials or an employee of the month. How about an image on the homepage or about us section that says “Meet Our Team” (check out this Google search for “our team” for some ideas) and shows a group photo of your employees?
Who represents your site or business? By adding a personal feature to the site itself, the site speaks to the potential linker on a human level.
3. Interactivity : Giving people something to do on your website will get them interested and active on the site. Sure, blogs are inherently interactive, with commenting, polls, tagging, voting and other tools to get the reader, or potential linker, involved.
Make your site more interactive by giving your visitors a way to contact you or leave feedback, include polls to gather info on your visitors, use quizzes or tools to get readers or potential customers involved. The potential linker will also get involved, probably like what they see, and there is a higher chance that they will link to you or respond to your email.
4. Accountability : Sure, you may have personality but are you accountable for your site? Can you be reached? Having a contact information page, an about us section and an address which matches your email information (always use a sig in your email when asking for a link) are basic pillars of an organically grown website, but you would be surprised how many businesses or online publications overlook these simple steps.
Be sure that your site is listed on your LinkedIn profile or your Facebook account. This way the end user, who you’re asking for a link from, can see that you’re serious about your site and they won’t be linking to a dead page, a redirect or worst of all, a splog after a year or so.
5. Are they in good company (current inbound links) : A smart publisher is going to check out a little bit about the site history and inbound linking before making the final decision on linking over to you. For this reason, I suggest taking the time and resources to build some nice inbound links via directories like Yahoo or Best of the Web before going on an all out aggressive link building campaign.
Once these links are established and the publisher you have contacted checks your backlinks, they will be impressed that you are listed in these major resources and this also shows that you’re serious about your linking and linking for the longterm.
Be picky about where you build your links, because publishers are going to be picky about who they link to. If your backlinks are all Guestbooks, Article Spam and Freebie listings, this does not only reflect negatively upon your site in the eyes of Google, but also in the eyes of the publisher who may link to you.
6. Social Proof : One great aspect of blogging and social media is that it is very simple to show off the people who read your blog or visit your website via widgets from MyBlogLog, TwitterCounter, Facebook or Google Friend Connect. These tools lend a sense of value to your site and assist with establishing the site as an authority.
7. Targeted Resource : Relevance is Key : You may have noticed that I continuously state in this blog post the importance of establishing your site as a resource. Using techniques like adding an expert blog to your business site, a business term glossary or regional resource pages to your site can be worth the effort, especially if you are looking to target specific niche groups or geolocations.
For example, say that your business or organization is looking to attract targeted local oriented links from the Philadelphia area. Let’s take home security systems for example. Sure, your home security business may reside in Pennsylvania, but nothing on your site relays this fact except for the mailing address on your contact us page.
We would suggest adding a section to your site with plenty of information and guides to security and crime in the local area, adding a list of police, fire & rescue contact information per zip code, geotargeted neighborhood watch group information, articles on securing a home & family and post-trauma counseling groups in the Philly area. Now you have a locally targeted resource page that is extremely relevant to your business and incredibly link worthy.
When you approach local publishers, bloggers, family sites .. etc. about building links to your home security business, don’t just ask them to link to your homepage. No! Ask them to read and link to your local home security resource section! This won’t only help with attracting inbound links, but also with local SEO for geotargeted terms.
Oh yeah, now you have something that’s not only linkworthy, but also news worthy so :
send out a press release to your local newspapers and wires
then also email the local fire departments
county commissioners and town government websites
senior citizen centers and neighborhood associations
boy scouts, churches and other local organization sites
Chances are you’ll end up getting links from .edu and .gov bodies which your business would not have had a chance to build otherwise.
These were some ways to make your business site more link worthy and SEO friendly. The more resourceful, relevant, interactive and personal a site can become, the higher chance that you’ll receive a positive response from any link building campaigns.
For FREE SEO Consulting, contact Local SEO Services Calgary Alberta Canada