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07 Jan

Posted at 08:04h in by
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It is crucial to use header tags that increase a page's rankings, as well as to improve the user experience. When a visitor views a heading or subheading, a heading tag makes it larger and bolder. The heading tags on a page reveal a page's hierarchy for search engines. There are three main heading tags - H1, H2, and H3. Their importance determines their search engine optimization value. Create a structure for your content It's easy to scroll through your regular daily newsfeed or blog feed when you're online. Clicking on the article link to continue reading an enticing headline is a good idea. But finding yourself staring at a wall of text is an annoying experience. It takes you only a few seconds to click away and find another article about the same subject. If you use the internet a lot, this is likely to have happened to you. The problem isn't necessarily with the content, but with how it's presented. Websites are generally scanned instead of reading word-for-word by users. Text that is large and engaging, as well as images that are well-designed, and easily digestible text is what they are looking for. You'll lose many of your readers' attention if your text can't be scanned easily using smaller paragraphs and heading tags. With heading tags, your content can easily be scanned and followed. Section and paragraph headings should accurately describe the content they will be reading. It should also be easy to find their way back if they scroll too far down...

07 Jan

Posted at 07:48h in by
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Syndication-source and original-source are two new meta tags for news articles that Google began using in 2010. Using these tags, news curators can publish another site's articles on their own site, without worrying about getting penalized by Google for duplicate or plagiarism content. Syndication-source tags identify a copy of another site's original article that is very close or exact. It was then possible for Google to include the original article URL instead of the copied one in Google News. <meta name=”syndication-source” content=”https://www.heard-it-here-second.com/story.html”> Google could identify the original news story and display it as part of the News search results when it used the original-source tag. If an article uses information from several other sources, it could use original-source tags to cite its sources. <meta name=”original-source” content=”https:///www.breakingnews.com/latest_story_1.html> In 2011, the rel=canonical attribute overtook these tags as the preferred method for avoiding duplicate content issues. It was announced late in 2011 that Google deemed the rel=canonical tag (which performs a similar function to the original-source tag) the best way to distinguish between duplicate and original content. It was revealed in 2012 that syndication-source tags were depreciated by the Google News team. The resolution of duplicate content articles depends now on rel=canonical and the noindex or disallow meta tags. ...

07 Jan

Posted at 07:44h in by
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A sitemap is a resource you build for your website to help Google and other search engines find it. Using sitemaps to provide resource metadata is an important approach to position your material for search. Search engine web crawlers, often known as bots, robots, or spiders, explore your pages and other internet pages that connect to your content to obtain material in the usual course of business. These crawlers are just concerned with two things: 'Can I access this material?' and 'Is there any more content I can access?' The material that crawlers extract from your site is used to build a search engine's index, which is used to generate search results. If you have a basic website and don't rely on visitors finding your site in search results, relying on these "natural" sources of discovery may be sufficient, but not if you want to increase your search engine results page ranking (SERP). A sitemap gives search engines a direct list of URLs to your content, making it easier for crawlers to locate your pages because they don't have to rely on your page's relationship to other referring sites on your site or on the internet. What is the purpose of a sitemap? Search engine crawlers can generally find the majority of your website without one if your pages are properly connected. However, if your site is extremely large, contains an archive of content pages that are isolated or poorly linked to one another, is new and has few external links (read more...

07 Jan

Posted at 07:41h in by
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The Google search engine is always evolving with new and intuitive ways of displaying results for users' queries being developed. 'Rich answers' is one of the latest developments. Rich answers, or 'rich results', are growing in importance to SEO, especially as Google users get accustomed to them both for quick answers to quick questions and for summarizing complex topics. Why do rich answers matter? A rich answer is the most appropriate way for me to respond to that question: Googlers everywhere are familiar with rich answers, which are the informational snippets found above the standard search results. Google pulls rich results from websites that rank highly in search, provide information in a concise and readable manner, and use structured data markup that allows them to display them dynamically. Google is presenting more rich answers, although they were infrequent at first. Approximately 31.2% of Google searches display rich results. This is probably an overestimate at the moment since most one-word searches and non-question searches do not produce rich results. However, given that Google introduced rich cards recently and continues to focus on mobile search, it seems increasingly likely that rich answers will rise in prominence as Google adapts. In what ways are rich answers presented? According to the type of search query and the type of answer Google thinks the user needs, rich answers can appear in different formats. The different kinds each have a different look and are intended for different purposes or functions. Rich snippets There are two kinds of rich answers: rich snippets (also known as featured...

07 Jan

Posted at 07:23h in by
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Old Hat versus Black Hat: how do they differ? SEO once relied heavily on directories. Online directories were designed to be the web's answer to Yellow Pages. They provided users with long lists of links, often categorized for the reader's ease. These directories boosted the Google ranking of the web pages linked to, as a seemingly unwelcome side effect of listing sites. As SEO practitioners began to reap the benefits of such directories, bulk submissions of links to them became a standard practice. As enterprising webmasters noticed the profit potential, they set up online directories that appeared to exist for SEO purposes only, with no regard to the user anymore. This did not sit well with Google. It is now considered black hat SEO to place links on suspiciously spammy online directories. As a result of Google algorithm updates, websites with links coming from bad directories have been penalized, so steer clear of them altogether! Can an online directory be used occasionally? But this is heavily dependent on the directory's quality. Bad online directories may be disliked or discounted by the search engines, but a good one may benefit your website from both a search engine optimization and user perspective. Do not list your website in a directory without checking its reputation. Google's Matt Cutts made a video in 2011 where he distinguished between spammy directories (part of so-called "link schemes") that search engines penalize, and higher-quality ones that search engines respect. Google and other search engines will normally penalize you if you purchase a link simply...

07 Jan

Posted at 06:57h in by
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Google's Knowledge Graph organizes data about billions of entities, such as people, places, and organizations, to create a map that illustrates how information is related. With it, Google enhances search results using methods such as entity recognition (e.g. entity linking) and the semantic web (web of linked data). Describe how it works. Knowledge Graphs are intelligent models that understand the relationships between entities in the real world. Google calls them "things, not strings". Imagine the Knowledge Graph as Google's own encyclopedia, which includes entries from Freebase, Wikipedia, the CIA World Factbook, and other sources. Search queries are supplemented and enhanced with this feature. This is a database that gathers millions of data points about keywords that people frequently use, along with their intent as they relate to popular search content. Knowledge Graphs aren't generated according to Google's guidelines, so it can be unclear exactly how they're generated. Google is more interested in certain areas than others, however. A web page's number of trustworthy links used to be everything in the past, before Google Hummingbird. Brand-new blogs are still ranked highly based on link building and link metrics. Since Hummingbird, however, Google's ability to determine what matters to users has greatly improved. As a result, long-term success comes from sites that deliver a good user experience, are well-structured, and have high-quality content. Knowledge Graph panels are not automatically displayed when a search for your brand is done because the search engine does not consider the brand to be popular enough to display additional information. What is...

07 Jan

Posted at 06:38h in by
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HTML is an internet protocol that encrypts data between a user's browser and the website to avoid data leakage. It's used to protect online banking transactions and online shopping orders as a more secure alternative to HTTP. Due to this, many e-commerce and sensitive sites use HTTPS. What is HTTPS and what does it do? Using HTTPS, an eavesdropper cannot access private information because the TLS protocol secures the connection. The Transport Layer Security (TLS) protocol encrypts private information and verifies the security of the server, ensuring that no unauthorized persons are diverting data over the internet. SSL (Secure Sockets Layer) is often referred to as TLS. In recent years, SSL has been replaced by TLS after many upgrades. You will receive your browser's TLS certificate when you access a website with HTTPS. In order to initiate a secure session, this certificate must contain a public key. Once the connection between you and the website has been set up, your browser and the website establish a unique secure connection. A padlock icon will appear in the address bar of many browsers including Chrome, Firefox, and Safari when an HTTPS connection is active. Why HTTPS is important for SEO HTTPS offers several SEO benefits in addition to ensuring the security of website visitors: Improve your ranking As opposed to HTTP, Google is now recommending HTTPS connections for all websites. Google announced in 2014 that HTTPS will now be regarded as a ranking factor. It's likely, however, that HTTPS alone won't have much of an impact on rankings. The best way...

07 Jan

Posted at 06:33h in by
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It is a positive ranking factor that is passed from one page to another by a link. Link juice is discussed in Link Metrics. The Domain Rank of a website is its overall rank. A website's positive link metrics are calculated as the sum of all the positive links. An individual web page’s PageRank is derived from its domain rank. Depending on the link metrics that are associated with each page, every web page will have a unique PageRank. The Link Metrics of a web page determine the amount of Link Juice that can pass from one to another. So here are the links to juice distribution best practices from Go Up: 1. Don't just look at your home page's link metrics. One of the most common mistakes people make is doing this. Frequently, when we ask other websites to link to our website, we only ask for links to our home page in our Link Building Campaigns. The result is that the home page is ranked highly, but the rest of the pages are not able to rank, either. 2. Transfer Link Juice from high performers to low performers. You can pass Link Juice internally. In case your website has a great performing page (a large number of visitors, a high browse time, well designed, and lots of inbound links), that page will pass the link juice to a page that isn't doing well. Linking two web pages on your website will pass link juice between them. 3. Determine which of your pages...

22 Dec

Posted at 08:01h in by
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Retargeting is a very popular form of digital marketing in which the marketers serve ads to the visitors who have visited their websites, or a specific web page it generally targets a business account. It is an effective way to target people who have already shown interest in your business or brand or websites. You can do remarketing in different ways and with different ads platforms, like Google, Facebook, Instagram, etc. Retargeting is about serving ads to customers based on cookies while remarketing is generally based on email. Remarketing and Retargeting are both effective methods to their own right and their combination are the best way to boost of your digital marketing The terminology differs somewhat from one platform to the next. In Google ads, Retargeting is also known as remarketing, Google shows ads on your website and pay per click on the advertisingWhich Google places at the top and bottom of search results. And Facebook refers to it as remarketing but their cookies is known as Facebook pixel but if you will use other platforms to advertise then the sense of advertising will change according to that platform for example if you use email for ads then the way of advertising is different Why use Retargeting? Retargeting is the best way for advertising. It allows you to keep your brand in front of your potential customers. Retargeting campaigns allow you to target specific visitors with specific ads with the goal of convincing them to convert your offers. These campaigns work because they enable you to show those...

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