Retargeting is a very popular form of digital marketing in which the marketers serve ads to the visitors who have visited their websites, or a specific web page it generally targets a business account. It is an effective way to target people who have already shown interest in your business or brand or websites. You can do remarketing in different ways and with different ads platforms, like Google, Facebook, Instagram, etc.
Retargeting is about serving ads to customers based on cookies while remarketing is generally based on email. Remarketing and Retargeting are both effective methods to their own right and their combination are the best way to boost of your digital marketing
The terminology differs somewhat from one platform to the next.
In Google ads, Retargeting is also known as remarketing, Google shows ads on your website and pay per click on the advertisingWhich Google places at the top and bottom of search results.
And Facebook refers to it as remarketing but their cookies is known as Facebook pixel but if you will use other platforms to advertise then the sense of advertising will change according to that platform for example if you use email for ads then the way of advertising is different
Why use Retargeting?
Retargeting is the best way for advertising. It allows you to keep your brand in front of your potential customers.
Retargeting campaigns allow you to target specific visitors with specific ads with the goal of convincing them to convert your offers.
These campaigns work because they enable you to show those visitors ads who have already shown interest in your product with the help of social media when the marketing team knows that talking to potential customers means that they are already familiar with a brand. That’s why Retargeting is best.
Retargeting also allows your existing customers to take advantage of new offers. Retargeting is mostly used to describe the online display ads that are shown to your visitors who came to your website but move without acting on your ads. This type of marketing is done by using pixels or cookies they follow the user after they leave your website.
Retargeting ads are helped by third-party network such as Google display network and Facebook which gives you opportunity to reach their potential customers on a website
If the visitors are more in your website the ads will show on top of search engines so it is the best way to use Retargeting for ads.
Privacy Concerns
You have to give a faith of privacy to your customers/visitors while the use of cookies for retargeting does not directly identify the visitors, it does impact on privacy.
With the so much screening and suspiciousness already surrounding ad privacy and third party cookies and digital spying, methods like retargeting add fuel to the fire make wary people Advertiser should simply accept that not all the visitors will buy something from their websites.
Some people may find Retargeting useful as they only see ads which are relevant to them. But many other feels like that they are being stalked by website Retargeting show ads for products even after they have been already purchased so it is important to give a best privacy to your customers that feel safe from data stolen
