Project: Pret A Manger #
Niche: eCommerce & Food Service (Fast-Casual Restaurants & Online Ordering)
Target GEO: United Kingdom & United States
SEO Package: Enterprise (Monthly) + Combo Package
Keyword Difficulty: Hard & Medium
Overview:
The Pret A Manger project aimed to enhance the brand’s digital presence and optimize online ordering capabilities for both the UK and US markets. With a focus on improving local SEO, targeting location-specific keywords, and driving organic traffic, the campaign sought to increase visibility for Pret A Manger’s food delivery, takeaway, and subscription services.
Ranking Report UK:
Ranking Report United State:
Results:
Significant Keyword Ranking Growth: The campaign achieved strong results in both regions for super hard keywords like “Pret A Manger near me” and “Coffee Pret.” Hard keywords such as “Pret a manger NYC” and “Pret a manger usa location” also showed significant upward movement, capturing high-intent searches. The ranking graph reflects the steady improvement across competitive keywords in both markets.
Increase in Organic Traffic:
- UK Market: The platform experienced a rise in organic traffic from users searching for healthy food options and coffee subscriptions, particularly in urban areas like London.
- US Market: Pret A Manger saw increased visibility in key metropolitan areas such as New York City, with users searching for convenient lunch options and coffee delivery services.
Higher Engagement & Conversion Rates: With an improved SEO strategy, Pret A Manger saw greater user engagement, with customers exploring menu options, placing online orders, and signing up for coffee subscriptions. Conversion rates increased significantly due to the focus on location-specific landing pages, optimized for local search queries and user intent.
Localized Content Strategy: The campaign included creating and optimizing localized content, such as city-specific pages for major hubs in the UK and US. Blog articles and promotional content focused on topics like “Best Pret A Manger Lunch Options” and “Healthy Coffee Choices at Pret,” catering to regional preferences and boosting relevance.
Mobile Optimization: Given the high percentage of mobile users searching for nearby food options, Pret A Manger prioritized mobile optimization, ensuring fast page loading, intuitive navigation, and a seamless ordering process. This focus on mobile usability contributed significantly to conversion rates.
Leveraging Local SEO Tools: The campaign used tools like Google My Business (GMB) to optimize Pret A Manger’s listings across both regions, ensuring accurate location data, updated menus, and consistent branding. This strategy improved visibility in “near me” searches, particularly for users on the go.
This case study demonstrates the success of a dual-location SEO strategy focused on location-specific keywords and a strong omnichannel approach, resulting in significant gains in search visibility, organic traffic, and user engagement for Pret A Manger in both the UK and US markets.
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