Do’s and Don’ts of Local SEO by Best Local SEO Company Bristol UK
As the popularity of online searches continues to grow, so does the importance of local SEO. It optimizes the online presence with search engine to attract more business from local customers.
There are a number of things you can do to optimize your site for local SEO, but there are also some things you should avoid. In this article, we’ll give you a rundown of the do’s and don’ts of local SEO, to help you get the most out of your online presence. As a local business, it is important to optimize your website for local SEO in order to draw in local customers.
Optimizing for local SEO means making sure your Best Local SEO Company Bristol UK website appears as high as possible in search engine results for searches related to your business. This can be done through optimizing your website content, optimizing your website for specific keywords, and building backlinks to your website. Building backlinks to your website is one of the most important things you can do to improve your website’s ranking in search engine results. Backlinks are links from other websites to your website. The more backlinks you have, the higher your website will rank in search engine results. You can build backlinks by submitting articles to article directories, submitting your website to web directories, and by participating in forums and discussion boards.Here are some dos and don’ts of local SEO to keep in mind:
Do’s of Local SEO:
- Do make sure your site is responsive and mobile-friendly. With more and more people using mobile devices to search the Best Local SEO Services Bristol UK in this web, it’s important that your site is designed to be viewed on a smaller screen.
- Do include your city and state in your titles and tags. This helps search engines understand your location and can result in higher rankings in local search results.
- Do create local content. Write blog posts about local news and events, and include relevant keywords to help your site rank higher in local searches.
- Do claim your Google My Business listing. This is a free listing that allows you to control how your business appears in Google search results.
Don’ts of Local SEO:
- Don’t forget to include your NAP (name, address, and phone number) on your website. This is one of the most important factors for local SEO and should be prominently displayed on your site.
- Don’t use generic titles and tags. Be specific about your location to help improve your chances of ranking high in local search results.
- Don’t neglect your Google My Business listing. Make sure your listing is complete and accurate, and take advantage of the opportunity to add photos and other information that will help your business stand out.
- Don’t forget to optimize your website for voice search. With the popularity of voice-activated devices like Siri and Alexa, it’s important to make sure your Best Local SEO Agency Bristol UK site is optimized for voice search. Use natural language and include long-tail keywords to improve your chances of being found.
Local SEO is an important way to attract more customers from your area. By following the do’s and avoiding the don’ts, you can optimize your site to get the most out of your local SEO efforts.
Does Link Building Through Marketing Really Work, explained by Local SEO Services Bristol UK
It’s been said early and often that the best form of SEO is to market your “brand” first and foremost.
Marketing a particular product, service, website or brand in a lot of markets leads to links being given naturally. However, despite what anyone tells you natural link building doesn’t produce a horde of backlinks, editorial reviews, Diggs, or social media mentions unless you nudge it forward, ie. market your content.
Marketing Content via social media
If you’re a well-connected social media person, you will get plenty of Diggs, Sphinns, Stumbles, and ReTweets just by asking people you know to share your content. This leads to a wider exposure for your content and some extra social media mentions added in naturally later on.
This is a manual process but it is also how content marketing works best… (manual promotion). The backlinks aren’t super-powerful but the exposure can lead to new RSS readers, which begets more social media mentions for future content.
Getting backlinks via affiliate programs
If you have a product for sale and also have affiliate programs for it, the affiliate links posted by others will send direct traffic, but affiliate links don’t provide much link juice and are devalued despite the editorial reference and natural links.
Most affiliate links are easily identifiable by the search engines, most are cloaked and/or made NoFollow by the affiliates if they published content linking to your site therefore there’s limited value here links-wise but great benefits direct-traffic-wise.
Marketing content via guest blogging opportunities
This is probably the best way to market content right now because you have the option to place content in front of highly interested parties (readers of the blog you write/wrote content for) and if you reference content on your site from your posts, you’ll get direct traffic surges and some quality backlinks.
So, how does link building via marketing really work?
Well, first off you have to focus on what your optimal link targets are when doing guest blogging. When assessing blogs that accept guest author posts, ascertain the most common theme throughout the content on the blog itself and write for the blog’s audience. Then provide some material that’s already proven to be of interest to those readers with more reading of related content referenced in links to your content on your site.
It bears repeating that we need to realize that marketing is a social “thing” which means contacting others to get your content syndicated, either by asking people you know or just hoping others will do it using the buttons on your site. When you social bookmark your own content and other’s too… you’re marketing yourself as a “player in the know” for this niche and of course, you’re marketing your content as well.
Don’t get confused by the concept of marketing as a replacement for self-generating backlinks to your desired content. You will almost always need to manually self-generate your own backlinks until as such time that your site reaches it’s “explosion” level, which means your sites becomes a “talked-about” site that has so many readers spreading the word about your content that you only have to do a minimal amount of content promotion to keep it at this high level of exposure.
The fact is… there are more sites trying to get to this “authority” level than there are sites already at this level, so you need to self-generate content and sites for backlinks whilst also keeping a focus on marketing yourself and your sites.
Article marketing still works, but it is a laborious task whose main benefit is direct traffic and a smattering of natural backlinks.
Social bookmarking and social media strategies still work for direct traffic that sometimes leads to a real backlinks somewhere down the line.
Affiliate programs work on minimal basis because of direct traffic from affiliate’s links, which then leads to people direct linking to your product page using naked links when asking, “has anyone ever heard of/tried/used XYZproduct.com?
If/when your site reaches it’s “no going back now” stage, then social media is really all you need to do to maintain this level of exposure. Authority status doesn’t come easy and it’s just not attainable via one method of promotion alone.
Link building through marketing really does work well if you understand what marketing content really means.
Guest blogging alone has resulted in 25% increase in traffic for one of my sites in just one month from just a few content pieces put out there.
For FREE SEO Consulting, contact Local SEO Company Bristol UK.