What are the benefits of local SEO -Web Optimization at the Local Level? by Best Local SEO Agency Cardiff UK
Many people wonder what the benefits of local search engine optimization (SEO) are. After all, if you are a small business owner, you are probably already spending a lot of time and money on SEO to help you and your business get found on search engines.
There are many benefits of optimizing your local search engine results pages (SERPs) with local SEO. Here are a few of them.
Local search engine optimization (SEO) is a little different than general SEO. When you search for your business on a search engine like Google, Bing, or Yahoo, the algorithm spiders are crawling all over the world. The algorithm looks at the keywords you enter in the search box, the locations you search from, the keywords you use on the local map, the links to your website, and other factors.
The results you see on the first page of Google, for example, aren’t just for the city where your business is located. The algorithm also takes into account your location as well. When it comes to local search, Google and other search engines are crawling local web directories like Yelp and Foursquare. The algorithm spiders are looking at the businesses in your area and how they are ranked, so if you are ranked highly, it is because you are doing something right.
In other words, if you are ranked high on the local map, it’s probably because you are doing something right. If your business is located in a certain city and it is ranking well, you are likely to get more people who are looking for what you offer searching in that city.
- Found locally
Best Local SEO Agency Cardiff UK is great for businesses that are trying to reach a national audience. However, it’s not always the best strategy to be ranked high on a search engine like Google for businesses located in a city. That is because the search engine spiders are crawling both local web directories like Yelp and Foursquare, and national search engines like Google.
- You get found by locals
There is also another reason to be concerned with local SEO. If you are a local business owner, you might be concerned that your competition is doing a good job of ranking high on the local map. If that’s the case, then you may not want to have your business listed on the search engine for businesses located in a certain city. If your competition is getting found on the search engine for businesses in your city, it means that they are also getting found on the local map, which is bad for you. It is much better to rank high on the search engine for businesses in your city so that only people who are in your area will be able to find your business.
- Found by business owners
Local search engine optimization can also benefit business owners. If you are a business owner, you are probably looking for new ways to generate more leads. And local SEO can help you do that. If your business is located in a certain city, then you want to rank high on the search engine for businesses in that city. This means that more people will see your business on the local map and they will be able to find you. When you generate leads from your website, it is much easier to generate new leads if people are able to find you on the local map.
- Specific audience
If your business is located in a certain city, you want to be found on the search engine for businesses in that city. But there are times when you don’t want to be found on the search engine for businesses in your city. This means that your customers will not be able to find you. In addition, if your customers are only able to find you by searching on the search engine for businesses in your city, then they won’t be able to find you if they are traveling to your city.
- More listings
Best Local SEO Services Cardiff UK is that it can help you get more listings on the search engines for your business. If you are a local business owner, you should have your business listed on the search engine for businesses in your city. This means that more people will be able to find you when they are looking for a business in your area.
- Google My Business
Google My Business is another way that you can improve your local SEO. Google My Business is a way that you can have a Google page for your business. Google My Business is similar to a Facebook page for your business. You can upload pictures and information for your business. You can also make changes to your Google My Business page. You can change the address and the phone number, and add a testimonial. When people are searching for your business, Google My Business is one of the first things they will see.
- More local traffic
Another way that local SEO can help you generate more business is by generating more local traffic to your website. If you are located in a certain city, then people will be able to find you when they search for a business in that city. If you are located in a city that has a good Google My Business rating, then you will likely get more local visitors to your website.
- Better visibility
Best Local SEO Company Cardiff UK will also help you improve your visibility on search engines. If you are located in a certain city, then you want to make sure that you have a Google My Business page. This will make sure that people will be able to find you when they are looking for a business in your area.
- Free advertising
Local SEO is a free way to advertise your business. If you have a Google My Business page, you are able to provide directions. You can also provide pictures of your business. You are also able to have a review of your business. This will help you generate more business and get more visitors.
How Bad Does A Website/Business Have To Be For You To Refuse to Do SEO For It? Explained by Local SEO Company Cardiff UK
I don’t know about you, but I find everyday when searching the web, websites high ranked in Google search which are pretty much bad – irrelevant, spammy, bad products. This means someone is promoting this junk in there. SEO Agency Cardiff UK like you and me are doing a bad job making possible for these awful websites to reach to the top. For me this is bad practice…
While money are important with no doubt I still believe that promoting a bad website at the top of SERPs will be no good for the users first and, in the long run, bad for these websites since people will come and go without buying anything.
Do You Want to Promote Junk or Stick to Quality Businesses Only?
A lot can be said about answering this question. The bottom line is these are very different business models with different goals and metrics for success.
For the SEO Agency Cardiff UK willing to promote anything, there are tons of websites out there and potential customers. However, something you should consider (and to be honest, this is what makes me not want to do this model) that a lot of these sites selling junk will be awful customers. They won’t appreciate your services and will try to negotiate your fee down to a crappy level. No thanks…
For the SEO consultant Cardiff UK who sticks to high quality stuff exclusively, there are definitely a lot less possible clients since most businesses suck (let’s be real here ok?). However, usually businesses which are good are involved with other businesses who are good as well. Like attracts like so there’s a good chance you’ll get referral clients who are easy to work with, pay you well, appreciate what you do, and make your life easy.
Bottom line, what do you want? Lots of clients who are pains in the ass or people who want your services desperately and are willing to pay you top dollar?
What are the Risks Of Both These Models?
Well to start, the risks of being an “SEO mercenary” for anyone is that you can have your reputation as a consultant damaged and have your name tied to an infamously bad, or even criminal, client.
Although unlikely, it’s possible that you could get roped into a lawsuit or criminal probe if it’s shown that you knowingly were involved in a bad operation. Sorry but that risk isn’t worth it at any cost in my opinion.
On the other hand, the only “risk” that you face sticking to quality sites is that you’ll have too much money and too much happiness helping businesses that deserve to have lots of clients.
It’s starting to seem obvious to me what the best choice is…
The intangible benefits of having high quality clients
I’ve touched on a few of these but let’s be clear. Having great clients who are honest business people providing good service at a fair price is the best option. These clients aren’t going to disappear because your service will have made them a lot more money. This means that they’ll still be paying your fee for the foreseeable future.
There’s also a sense of pride that develops by doing good work. I don’t know about you but I want nothing to do with shady businesses that would just as soon rip me off and not pay me than sell me some junky product. Who wants that?
Another benefit, and this is a big one, is that good clients that are great businesses have a tendency to follow the “Pay It Forward” principle by telling their business colleagues at the Chamber of Commerce or online networking groups about you. There’s nothing like a “Once I hired him, he increased my website traffic by 75% in the last month alone which has made my phone ring and shopping cart sing way more than it used to”-type testimonial to bring business in.
Bottom line, stick to high quality clients, businesses which are having excellent products to sale. They pay better, there’s no risk to your reputation, and they’ll refer you a lot more often to other good clients.
For FREE SEO Consulting, contact Local SEO Agency Cardiff UK.