Local SEO Strategies in 2022: DO’s and Don’ts: by Best Local SEO Company Leicester UK
As the world of SEO continues to evolve, so to do the strategies and tactics used to achieve success. What worked five years ago may not work today, and what works today may not work five years from now? That’s why it’s important to stay up-to-date on the latest SEO trends and best practices. Local SEO is one of the most important marketing strategies for businesses that want to be found online. In order to rank high in local search results, businesses need to optimize their website for both local keywords and local search engine optimization (SEO) best practices.
There are a few things to keep in mind when optimizing your website for Best Local SEO Company Leicester UK. Make sure your website is mobile-friendly and responsive. Google favors mobile-friendly websites in its search results. Include your business’s name, address, and phone number (NAP) on every page of your website. This helps search engines verify your business’s location and helps customers find your business when they search for local businesses. Create local content that is relevant to your business and includes local keywords. This could be in the form of blog posts, articles, or even local news stories. If you follow these tips, you’ll be well on your way to ranking higher in local search results. In this article, we’ll share some local SEO do’s and don’ts for 2022.
Local SEO Do’s for 2022:
- Do Optimize Your Google My Business Listing
Your Google My Business listing is one of the most important factors for local SEO. Make sure your listing is accurate and up-to-date, and that it includes important information like your business name, address, phone number, hours of operation, and category.
Your business should also have a strong presence on map listings like Google Maps and Apple Maps. Make sure your business is properly categorized, has up-to-date information, and that your address is formatted correctly.
- Do Claim and Optimize Your Local Listings
In addition to your Google My Business listing, there are other important local listings that you should claim and optimize, such as Yelp, Bing Places, and Apple Maps. These listings can help improve your visibility in local search results. There are also many other local directories that you can submit your business to in order to help improve your visibility. Some of these directories are specific to certain industries, so it is important to do your research to see which ones would be most beneficial for your business.
- Do Use Keywords in Your Title and Description
When claiming and optimizing your local listings, be sure to use keywords in your title and description. This will help improve your visibility in local search results. Even if your website isn’t getting any traffic from organic search, you can still use it to help your local SEO efforts. Include a map of your local business on your website and add your business information and contact details. This will help you show up in local search results when people search for your business by location.
Another great way to improve your Best Local SEO Services Leicester UK is to create local content. This can be done by writing blog posts about local events, businesses, and attractions. You can also create local-specific pages on your website and include your business information on these pages.
Be sure to create and maintain social media accounts for your business. This can help you connect with potential and current customers in your local area. You can also use social media to share your local content and promote your business to a wider audience.
- Do Optimize Your Website for Local SEO
Make sure your website is optimized for local SEO by including your city and state in your title tags, meta descriptions, and H1 tags. You should also include your NAP (name, address, phone number) on your website, and make sure your website is responsive (mobile-friendly).
- Do Create Local Content
One way to stand out in local search results is to create local content. This could include blog posts about local events, attractions, businesses, etc. You can also create local videos, infographics, and other types of content.
- Local SEO Don’ts for 2022:
- Don’t Use Generic Keywords
When optimizing your website and local listings for SEO, be sure to use specific, local keywords. Generic keywords like “plumber” or “dentist” are too broad and won’t help you rank in local search results.
- Don’t Ignore Negative Reviews
If you have negative reviews, don’t ignore them. Respond to them in a professional and courteous manner. This will show potential customers that you care about your reputation and are willing to address any concerns they may have. Add links to your website on each of your social media accounts and encourage customers to follow you. If you have a blog, post a link and summary of each blog post to your account. You can also post links to any relevant articles or other websites you have. This will help your customers find and follow you.
- Don’t Use Automated Tools
When claiming and optimizing your local listings, don’t use automated tools. These tools can often create inaccurate or incomplete listings, which can hurt your visibility in local search results.
- Don’t Spam Your Keywords
When optimizing your website and local listings for Best Local SEO Agency Leicester UK, be sure to use your keywords sparingly. Keyword stuffing (using too many keywords) will not only hurt your visibility in search results, but it will also make your content difficult to read.
The best way to use keywords is to use them in your titles, descriptions, and tags. The keywords should be relevant to the content on your site and should be used naturally in your text.
- Don’t Forget About social media
Social media is a great way to connect with potential and current customers. Make sure you have a presence on the major social media networks, and that you regularly post updates and engage with your followers.
By following these local SEO do’s and don’ts, you can help improve your visibility in local search results and attract more customers to your business.
Hide Your Backlinks with Mini Sites with the help of Local SEO Services Leicester UK
Our excel sheet, containing list of blogs, social bookmarking sites and forums that allowed us to get dofollow backlinks, used to be a great SEO asset. Not any more. With the release of tools like open site explorer, the competitive advantage that we enjoyed because of that list has become close to zero. Any competitor can now put our website into the tool and get information about all our dofollow links within seconds.
Backlink analysis tools have been there for quite sometime. But the noise in the form of nofollow links used to make the process of backlink analysis quite time consuming and frustrating. Regaining that confusion is the objective of this simple but powerful seo strategy.
Simply create a small number of websites with themes related to your main website. Build the free backlinks to these individual sites and then link to the main website from these individual sites.
The success of the method depends upon the execution. Following are some key points to keep in mind while executing this strategy
Do not create websites with the sole objective of building backlinks to your main website. Behaving like a link farm is the fastest way to get out of Google index. Always create websites that add value to the visitor on their own. Creating a link to your main website should be just an added benefit.
Do not concentrate all your backlinks on a single micro site either. The idea is to confuse the competition by splitting the links across multiple websites.
Maintain a natural link profile for the micro sites. Natural link profile will require fair share of nofollow links, anchor text variation, moderate rate of link growth among other factors.
How much of link juice flows from the micro site to the main site depends on the total number of links on the linking page. Minimize the number of outgoing links on the homepage to get the maximum value. Please remember that it is no longer possible to preserve link juice by using the nofollow tag.
For FREE SEO Consulting, contact Local SEO Company Leicester UK.