10 Myths about Local SEO You Need to Stop Believing by Best Local SEO Company New Jersey
There are a lot of myths and misconceptions about Local SEO. Many businesses believe that they don’t need to worry about Local SEO because they are small businesses or they don’t have a physical location. Others believe that they can just do a few things and they will rank well in Local search results. The truth is, Local SEO is just as important as regular SEO. If you want to rank well in Local search results, you need to put in the time and effort. There are a few things you can do to improve your Local SEO, but it takes more than just a few steps to achieve success.
One of the most important things you can do for your Best Local SEO Company New Jersey is to create local citations. Citations represent the mentions of business on other websites. You can create citations by submitting your business to local directories and by writing articles and blog posts that mention your business. The more you can get your business name out there, the better. Another important thing you can do to improve your Local SEO is to optimize your website for Local search. You need to make sure that your website is optimized for the keywords that people use when they search for businesses in your area. You also need to make sure that your website is easy to navigate and that it has all of the information that potential customers are looking for. If your website is hard to navigate or if it doesn’t have the information that potential customers are looking for, they are not likely to come back.
The last thing you can do to improve your Local SEO is to create backlinks to your website. The higher number of backlinks give you better your chances of ranking well in Local search results. You can create backlinks by writing articles and blog posts that mention your business or by submitting your website to directories. Local SEO is not easy, but it is definitely worth it. If you want to improve your Local SEO, you need to put in the time and effort. There are a few things you can do to improve your Local SEO, but it takes more than just a few steps to achieve success. Here are some of the most common myths about Local SEO:
- You don’t need to be on Google Maps
This is common myths about local SEO. While it is true that being on Best Local SEO Services New Jersey Google Maps is not a requirement for ranking well in local search results, it can definitely help. In fact, being on Google Maps can give you a significant boost in visibility and click-through rates.
- Google My Business
Another common myth about local SEO is that you don’t need to be on Google My Business (GMB). This is not true! GMB is an incredibly important part of local SEO and can help you rank higher in local search results.
- You don’t need to worry about your NAP
NAP stands for Name, Address, and Phone number. Your NAP is important for local SEO because it helps Google and other search engines verify your business and its location. If your NAP is incorrect, it can hurt your chances of ranking well in local search results.
- Reviews don’t matter
This is one myth about local SEO that needs to be put to bed once and for all. Reviews are incredibly important for local SEO. In fact, they are one of the most important ranking factors. Positive reviews can help you rank higher in local search results, while negative reviews can hurt your chances of ranking well.
- You don’t need to optimize your website for local SEO
While it is true that you don’t need to optimize your entire website for local SEO, there are certain elements that you should focus on. Your website’s title tag, Meta descriptions, and H1 tags are all important for local SEO.
- Keywords don’t matter
This is another myth about local SEO that needs to be put to bed. Keywords are still important for local SEO. In fact, they are one of the most important ranking factors. Choosing the right keywords and using them strategically can help you rank higher in local search results. One of the best ways to choose keywords for your business is to use a keyword tool like Google Keyword Planner. This tool allows you to enter a keyword and then shows you how often it is searched for. You should find a keyword relevant to your business and that are frequently searched for. You should also use these keywords throughout your website and in your content to help you rank higher in local search results.
- You don’t need to worry about citation
Citation is another important factor for local SEO. A citation is simply a mention of your business on another of the Best Local SEO Agency New Jersey website. The more high-quality citations you have, the better your chances of ranking well in local search results.
- You don’t need to worry about backlinks
Backlinks are also important for local SEO. A backlink is simply a link from another website to your website. The more high-quality backlinks you have, the better your chances of ranking well in local search results.
- Social media doesn’t matter
This is one myth about local SEO that is partially true. While it is true that social media signals do not directly impact your local SEO, they can indirectly impact your SEO. For example, if you have a strong social media presence, it can help you build brand awareness and generate more citations and backlinks.
- You don’t need to do anything special to rank in the 3-pack
The 3-pack is the name given to the top 3 results in the local search results. While it is true that you don’t need to do anything special to rank in the 3-pack, there are certain things that you can do to improve your chances. For example, having a strong presence on GMB and having a large number of positive reviews can help you rank higher in the 3-pack.
Local SEO is important for any business that wants to rank well in local search results. There are a number of myths about local SEO that need to be put to bed. The most important thing to remember is that reviews, keywords, citations, and backlinks are all important ranking factors.
Seasonality SEO and Fluctuations by Local SEO Services New Jersey
Working with SEO all year round will help you to create some pretty stable results, especially if you are targeting the same pages each day. In order for SEO to work properly you need to spend a lot of time on a site or page in order for it to rank. However there are some rarer cases, where SEO can be deployed in a fast and effective manner for a short period of time. A single form of SEO that has become apparent to me and a colleague of mine is that seasonality has a massive effect on SERPS.
Targeting specific times of the year for certain terms will cause results to act in a different way. One of the most apparent is around Christmas time, when all hell breaks loose around the SEO world for some terms that revolve solely around Christmas time! Time to start attacking these terms occurs around September; just before the influx of people begin to start searching for it! This is where the problem begins.
One of the biggest problems is the sense of seasonality and going for terms that bring traffic immediately! Christmas terms will only bring traffic, and therefore results at Christmas time (well “DUR”). However, once a position has been attained, link building will cease and won’t begin again for another 6-7 months… I have been guilty of this as well, which is what brought me to write this Guest post. The problem is that as you stop this link building for over half a year, you need to do it again the same time of the year, with almost as much effort.
Now the advantageous / disadvantageous side effects of this on Google are as follows:
- Results will randomly fluctuate very quickly, changing your positions in the SERPS from day to day. It all depends on how competitive the market is, and how much link building has been done!
- In order for you to appear in the SERPS quickly and for a short amount of time, aggressive link building must take place, but this will cause your SERP to become erratic. Such a high volume of links in a short period of time, will cause it to jump around, more commonly known as the “Google Dance”. Only this time it won’t settle very well.
- Google will not be able to decide on how trust worthy this particular page is!
One thing that you must do, yet I have seen sites do in the past, is you should never delete your page! EVER! Seasonal pages need to stay on the site, even if you only place them in the sitemap! Deleting a page, obviously means that it is no longer indexed and all those links you built go to waste! Another key point would be to continue small amounts of work on the page throughout the year, building up a trong and regular profile when others are not! This will make the page look more reliable, stable and trustworthy. This will then in turn help to give you a more stable position in the higher end of the Search Engine Results!
Of course you may have noticed that I have labelled the fluctuations as “Advantageous” as well as “Disadvantageous”! The reason they could sometimes work in your favour, is that at some point you could find yourself flung into the top ten or top 5, for a burst of traffic!
Ultimately though you would want to save yourself all your time and effort on these terms when they come around, and continue with others. By building links and creating new content all year round, you establish a stronger and more stable SEO campaign!
For more information, visit Local SEO Company New Jersey.