What are the 7 Local SEO Updates That Will Impact Your 2022 Planning? by Best Local Best SEO Agency New York
Local SEO is one of the most important aspects of search engine optimization. It helps businesses to rank higher in search engine results pages (SERPs) for queries that include local keywords. Local SEO is also important for businesses that want to be found by customers in their local area.
There have been several updates to Local SEO over the past year, and more are expected in the coming year. Here are seven Local SEO updates that will impact your 2022 planning:
- Google My Business Posts:
One of the most important Best Local Best SEO Company New York updates for 2022 is the increased importance of Google My Business posts. GMB posts are a great way to share timely and relevant information about your business with potential customers. Posting to Google My Business is a great way to show up in search results, not just when you’re actively working on SEO, but also when you’re not. For example, you might post about a sale, a special promotion, a new product, or other local news that you think will interest potential customers.
For businesses that don’t have a physical storefront, such as a brick-and-mortar bookstore, publishing company, or online store, Google My Business posts are a great way to attract new customers.
- Google Maps:
Another update that will impact local SEO in 2022 is an update to Google Maps. Google is constantly making changes to Maps, and the upcoming year is no different. One of the biggest changes is the addition of new map types, which will give businesses more opportunities to be featured. The current version of Google Maps is often criticized for not providing a clear view of a location and businesses in the surrounding area. As a result, local businesses are missing out on leads and customers.
In addition, a recent Google Maps update will include a new Google My Business feature. With this new feature, local business owners will have the opportunity to share their reviews on Google. Once you add the Google My Business section to your Google My Business listing, you will have the opportunity to submit reviews and ratings. Your business will also be able to see the reviews submitted by your customers. This allows customers to see your service ratings. When Google first rolled out the Google My Business reviews section, they showed reviews for a specific business within a certain distance. Now, reviews are shown for all reviews, regardless of location.
- Schema Markup:
Schema markup is an important part of local SEO, and it’s only going to become more important in 2022. By using schema, you can help search engines understand the content on your website, which enables them to provide relevant results to users. Having a clear explanation of what your website offers to customers is also a best practice.
Schema is also a great way to optimize for multiple languages. For example, if you sell a wide variety of products in multiple languages, you could use Schema markup to create a single page that works for each language and let Google figure out which language to show on the page.
- Reviews and Ratings:
Reviews and ratings are also an important part of Best Local SEO Services New York, and they’ll continue to be important in 2022. Google uses reviews and ratings to determine the quality of a business, so it’s important to encourage customers to leave reviews.
SEO-friendly websites are also important in 2022, so it’s a good idea to ensure that a site’s coding is clean and easy to use. Search engines use the site’s coding to identify what the site is about, so it’s important to get that right.
SEO is constantly changing, so it’s important to keep up to date with how Google’s algorithms work. That means you need to keep track of what’s happening in the industry and take advantage of the best strategies that are available.
- Google Guaranteed:
Google Guaranteed is a new program that launched in 2020, and it’s expected to have a big impact on local SEO in 2022. Google Guaranteed is a program that verifies businesses and guarantees their performance. For example, if a local business has 10 citations, it will guarantee that the local business gets at least 5 citations. It is important to note that a guarantee doesn’t mean that Google is going to send an employee out to check every citation. Instead, it is going to use its data to verify the information it receives from Google My Business.
- Google Local Services:
Google Local Services is another new program that launched in 2020, and it’s also expected to have a big impact on local SEO in 2022. Google Local Services is a program that connects businesses with customers in their local area. You can get a variety of benefits from Google Local Services, including local SEO, local listings, local advertising, local reviews, local content, local images, local profiles, and more. If you’re a business owner or a small business owner, you’re probably interested in learning more about Google Local Services.
This article contains affiliate links to products mentioned on this page. We may earn a commission on any purchases made through these links. Learn more about our Disclosure Policy.
- Google Ads:
Google Ads is a paid advertising platform, and it’s expected to become more important for Best Local Best SEO Agency New York in 2022. Google is constantly making changes to the platform, and the upcoming year is no different. One of the biggest changes is the addition of new ad types, which will give businesses more opportunities to be featured. Google is also looking to become more efficient, so business owners will need to adapt their marketing strategies to take advantage of these changes.
On top of these changes, Google has been working on a new mobile-first search algorithm, which will help to further optimize its business platform. A website that has been designed to be mobile-friendly will see a boost in traffic from these changes.
As you can see, there are several local SEO updates that will impact your 2022 planning. By staying up-to-date on the latest trends and making the necessary adjustments to your marketing strategy, you can ensure that your business is able to compete in the local market.
9 Hacks to Mine Your Google Analytics Data Deeper by Local SEO Company New York
Google Analytics was developed in order to help Web developers gain in-depth statistics regarding their Web site. However, sometimes it is necessary to take it a step further and get more information.
There are several plugins and hacks available to increase the power that Google Analytics has to offer. Many of these may require GreaseMonkey for Firefox to function.
Social Media Metrics – This Greasemonkey plugin automatically takes social media metrics and directly places it into the Content Detail report that Google Analytics produces, and it also will include links to the submission pagan Mixx, Digg, Reddit, Sphinn, Del.icio.us and StumbleUpon.
Google Analytics Report Enhancer – As the name suggests, this allows for the reports produced by Google Analytics to be enhanced, allowing users to segment by ad group, transaction or referral path whenever the opportunity is provided. This is useful for detailing which specific medium or source was responsible for specific transactions.
Multiple Profile – When you have more than one profile in a single Google Analytics account, changing to other profiles can be annoyingly inconvenient. With this Greasemonkey script you can choose to view a separate profile from the ‘View Reports’ dropdown. There is also the ability to use open another profile in a new tab to quickly compare reports.
Google Website Optimizer Experiment – Alone, Google’s Optimizer will offer insightful information about what combination functions the best to improve your conversion rate, but it does not provide enough information about revenue, navigation, transactions, micro-conversations, bounce rate or segmentation by source. Much richer data can be obtained by integrating data from Google’s Optimizer right into Google Analytics.
Google Analytics for WordPress – Even WordPress can benefit from Google Analytics, showing the administrator whether a click originated from an article or from a comment. This also makes it possible to track image searches and to obtain the keywords used.
SiteScan – This is a tool that was developed in order to offer an audit with more depth in regards to the setup of Google Analytics. It is essentially a tool that reveals whether your Google Analytics integration has been properly configured and maintained. This plugin works very well alongside with the WASP extension for Firefox, which serves to debug web analytics.
Goal Copy – This takes all of the values in a profile’s settings and records them, enabling them to then be pasted into a fresh profile for the same account. Now you can set up multiple profiles with the same goals without having to manually input them in all time and time again.
Detailed Keyword Data – Filter out the precise keywords that a user searched for instead of the combination that happened to trigger the PPC advert. For example, in the event that a visitor were to search for a “light blue widget,” and an ad could be triggered by “blue widget,” that is all that will show in vanilla Analytics. With this filter, the precise full phrase will show up and allow you to home your PPC campaign much better.
Excellent Analytics – A little play on words makes up the title for an Excel plugin that allows information from Google Analytics to be directly exported into a new spreadsheet for added convenience.
For FREE SEO Consulting, contact Local SEO Agency New York.