What Are Keywords?

Keywords are the words or phrases people type into Google when they’re searching for something.

Example: If someone wants to bake a cake, they might search for “easy chocolate cake recipe.” That’s a keyword.

Why Are Keywords Important?

They help Google understand what your website or page is about.

Using the right keywords means your site can show up in search results when people are looking for what you offer.

More visibility = more visitors = more business.

How to Find the Right Keywords?

• Think like your customer
• What would they search for to find your product/service/info?
• Use Google Suggestions
• Start typing a phrase in Google — it shows real things people search.
• Check “People Also Ask” and “Related Searches”
• Found right on the Google results page — goldmine of ideas.
• Use Free Tools
• Tools like Ubersuggest, AnswerThePublic, or Google Trends can show popular keywords.
• Look at Your Competitors
• See what words they use in titles, blogs, and product pages.

In Simple Words:

Keywords help connect your website with people searching for what you offer. The better your keywords, the more likely you are to get found on Google.