Nike strategizes an optimal plan to achieve its sustainable development goals in the coming future. The eminent sports brand classifies sustainability as one of its fundamental components for maintaining the credibility of its business. The company asserts its firm belief in minimizing the ecological footprint through product innovation techniques. [...]

The Playbook to Successfully Manage a Company Brand through a Corona Crisis In a difficult time as present, caused by the COVID-19 pandemic, the number of potential pitfalls is exponentially bigger. To avoid those potential pitfalls, one must know the special risk factors that can harm your business’ reputation. Furthermore, applying certain strategies properly can […]

Google Will Have To Email GMB Account Owners Before Suspending Accounts A recent European law forced Google to change its practices regarding its policy on GMB suspensions. As a result of the new law, Google now is obligated to notify GMB account owners if their account has been suspended. This is considered as a step […]

Bing Reveals Ranking Signals for Content and Webpages In the past year, Bing has been quietly working on new webmaster guidelines that reflect its ranking system. They didn’t reveal “their magic sauce”, but they did describe the major areas for ranking: quality & credibility, relevance, freshness, page load time, user engagement, and location. What’s interesting […]

7 Reasons Why You Need to Pay Special Attention to Long-Tail Keywords for SEO Long-tail keywords make for almost 2/3 of all web searches, which speaks volumes about the importance of long-tail keywords for every high aiming SEO strategy. Our purpose is to bring to light some of the essential reasons why long-tail keywords are […]