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WHY GROUPING KEYWORDS ACCORDING TO USER INTENTION IS BETTER FOR SEO?

“SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.” –Jonathan Long The current keyword research goes much ahead than the simple search of keywords with its monthly volume. If you want to perform a keyword analysis that impacts the SERPs […]

HOW TO IMPROVE THE CONVERSION OF YOUR ONLINE STORE NOTICEABLY?

“E-commerce is a powerful means to connect the unconnected to global trade”– Arancha Gonzalez The importance of establishing indicators and develop metrics that allow us to improve conversion levels in e-commerce projects is complemented by the ability to execute practices. It includes taking advantage of the data obtained, in order to give greater clarity to […]

SEO REPORTING PRACTICES THAT INCREASE CUSTOMER RETENTION

My rule of thumb is to build a site for a user, not a spider.”– Dave Naylor, Bronco.co.uk Managing Director SEO reporting might look like a hazardous task. It can be monotonous, slow and depressing when we understand that our clients (or bosses) never check them out. Actually, reports can develop or diminish the relationship with […]

ATTENTION! GOOGLE HAS UPDATED THE PRECEDENTS (JUNE 2019 CORE UPDATE)

Google reported that in the coming days it would carry out an update of the core of Google. For those who don’t understand too much about algorithms or mathematical formulas or even search engines, it means that Google is going to change some of its indexing and/or listing criteria for the different pages that are […]

GOOGLE MARCH 2019 CORE UPDATE IS OUT! NOT THE BIGGEST UPDATE SO FAR

After the release of the core update on March 12, 2019, there are some questions that Google should answer. Google answers questions indirectly When asked if the new core update reverses the old core updates, Google responds it indirectly. Their spokesperson provided a scripted reply – according to them they have been improving their algorithms […]

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