14 Aug FOUR PROVEN TACTICS TO SPEED UP YOUR SHOPIFY WEBSITE
Four Proven Tactics to Speed up Your Shopify Website
- Page speed is particularly important to e-commerce websites because it plays a huge role in the user experience, which has a profound effect on conversion rates.
- Some of the fastest loading Shopify websites share these common traits:
- They rely on a lightweight theme.
- They don’t run too many apps.
- They pay special attention to the images they use.
- If you want your Shopify website to load fast, check out these four tactics:
Start with a fast theme
- The average theme needs 3.8 seconds to load (FCP), to handle 171 requests and weighs approximately four megabytes.
- Anyone can use these benchmarks to evaluate how their Shopify website performs.
Integrate lazy loading
- The idea here is to load the images as the user scrolls through the website instead of loading them at once.
- In terms of implementation, this is a pretty straightforward job for most developers.
Be mindful about the apps you use
- When you own an e-commerce site, you want it to have a chatbot, pop-up ads, and all sorts of apps. That’s great as they all bring something else to the table.
- The more, the merrier doesn’t apply to Shopify websites as it also means slow loading time.
- The trick is not to remove all of them, but only those that don’t drive value to the site. If they don’t help with the conversion, remove them from your Shopify website.
Compress images
- Almost by default, Shopify websites are image-heavy. That can significantly increase the page load time if the images are not compressed.
- Typically, JPEG images are smaller in size compared to PNG images. Scaling down the images can significantly reduce the load time.
- It’s even more convenient that Shopify’s ecosystem offers great solutions to compress and resize your images in a heartbeat.
