Reasons Why Google Ranks Singular and Plural Keywords Differently: Google displays different search results for the singular and plural form of a keyword. Perhaps, this has to do with satisfying the user’s intent. Google is constantly tweaking its algorithm to provide the best possible experience to users. The downside to constant updates is changes to […]

How to Make Your SVOD Website Stand Out on Google SERPs Subscription Video On Demand websites are growing in popularity for offering consumers the freedom to choose, by providing greater control. Ranking higher in Google SERP is an excellent way to capitalize on relevant searches. Unfortunately, these attributes present SVOD sites with the problem of […]

A Beginner’s Guide to Accelerated Mobile Pages (AMPs) – What, How and Everything In Between Mobile internet usage has grown at a steady rate to surpass desktop usage in recent years and Speed played an integral part in the performance of web pages under the AMP framework. As a result, Google introduced the mobile-first framework […]

The Impact of Stock Photography on Search Ranking A recent tweet from one of Google’s executives, John Mueller, prompted a new approach from SEO professionals in the use of images for SEO purposes. In a recent exchange of tweets, someone reached out to John Mueller and asked him what he thinks about the usage of […]

Why Should a Website Be SEO Friendly? Every day, two million posts are published on WordPress alone. Therefore, ranking on the first page of Google search results can be a deciding factor for your business success. SEO is the process of ranking high on the unpaid section of search results known as Organic listings. It […]