Learning SEO for a blog is much simpler than it seems. That’s why, in today’s post, we are going to share the fundamentals so that anyone can get into SEO in the simplest way possible. Throughout this article, we’ll explain the structure of SEO, and a series of shortcuts, so you can make simple changes from your site, blog, and content.

WHAT DOES SEO MEAN?

SEO is the abbreviation of Search Engine Optimization. In creole, it would look like optimization for the search engines.

I must confess that, years ago, the first time when I heard that word, I didn’t know if it was talking about the founder (CEO) of a company or what … Yes! So, I had little idea of ​​SEO or you can say I was completely unfamiliar with this term.

WHY knowing about SEO for the blog is Important?

So that the contents of your blog are ranked number one in the search engine results list.

Why is it important to be ranked number one in Google search results?  There are two significant causes.

Suppose, you are very good at writing and people really think that your content is valuable, which gives you a lot of authority, popularity and makes you feel that all the effort that you put into what you do: it’s worthit.

Leaving aside the sentimental stuff… let’s jump to point two:

What can you do (a lot) to earn more money? It’s crude, but it’s real. If you are ranked number one or close, you are more likely to click on your link, which means more traffic, more potential customers, sales, subscribers, advertising, sponsors. These, directly lead to a remarkable revenue generation.

STRUCTURING THE SEO BLOG: ON PAGE and OFF PAGE

 On-page optimization

This is all you can do on your page or article to optimize it and allow the spiders to find it, analyze it, and have the search engine position it in a good position in the ranking of results related to the topic or keyword of your post.

Off-page optimization

These are all those external factors that influence the positioning of your article. It includes popularity in social networks, comments, and likes on your articles and more. The search engine weighs all this information to measure the relevance and quality of the content and decide whether it is worth showing it or not.
HOW TO OPTIMIZE YOUR SEO BLOG:

Keywords

The Keywords are the base of the ON page optimization of your article. That’s why it’s so important that you use them in the smartest way so that Google spiders find you and can show you up infront of the visitors. Otherwise, you can have excellent content, you might be a great writer, but if you are not found by anyone, all that are obsolete!

Title

Take care of this. its something very IMPORTANT! Make sure that the title of the content must mach the Google criteria. To perform this effectively, you can take help from tools like SEMrush.

Building Links

There are three popular ways of building links.

1. Using Anchor text that means linking out to other useful contents.
2. Get linked from other sites, like if you’ve written a guest post and that site has created a link that takes the visitors to your site.
3. Linking other articles from your site only using embedded text.

Apart from this, adding images,  categorizing the contents, adding header tags will effectively enhance the SEO effect. Hope this helps! Now get ready to touch the sky of success and become a renowned blogger.

“E-commerce is a powerful means to connect the unconnected to global trade”– Arancha Gonzalez

The importance of establishing indicators and develop metrics that allow us to improve conversion levels in e-commerce projects is complemented by the ability to execute practices. It includes taking advantage of the data obtained, in order to give greater clarity to the purchase process, eliminating obstacles and facilitating processes. It is always asssured that the focus placed 100% on the client.

Let’s check out some measures that we should consider to increase conversion levels in B2B and B2C e-commerce environments. Thanks to the digitalization! We can now easily execute this with various tools and techniques.

Identify, classify and qualify potential clients

A survey conducted by Invesp shows that 45% of online shoppers are more likely to buy from a site that offers personalized recommendations. To achieve this, it is necessary to identify potential clients,  recognize their interests, know their purchase motivations, detect needs, classify them, and qualify them according to various variables.

A recent report by Altman Vilandrie & Company revealed that lead rating increases conversions between 8 and 10%, and that the re-evaluation of customer maps can increase the conversion from 3 to 5%.

Develop omnichannel strategies

The key is to know the interests of each potential client in detail. You should never underestimate their priorities. Louis Columbus pointed this out in his article “Predicting The Future of B2B E-Commerce” published in Forbes magazine.

He reveals that B2B buyers expect a constant high-quality customer experience, across all channels.  Also, they are loyal to the companies that deliver excellence everytime.

Another study, the global survey named ‘Focused on the customer: The omninbusiness model on priorities for managers of the consumer goods sector’ that was developed and published in the year 2016 by KPMG, highlights the importance of the hyper-centered approach in the client.

It helps to detect demand in real time at the granular level, through the use of advanced data and intelligent technologies. It offers personalized products and analyzes, when, where and how the consumer wants them.

It is also necessary to remember that consumer preferences change more quickly than the response capacity of many large companies. (David Stangis)

Generate predictive communications

The use of data obtained from the interactions of each user in the e-commerce platform and integrated marketing channels allows generating push notifications. It promotes the sale of certain products effectively.

This type of communication provides a great opportunity to enhance business. For example, in B2C it would be a product that is scarce. On the other hand, in B2B it would be a product that is the part of the inputs that a company uses. However, it is highly demanded indeed!

This makes the thing difficult to obtain in the quantities required, and at that moment it is in stock. Its simply like anticipating the interests and needs of the client, based on the information that each user has.

In B2C, if a person is analyzing various travel options but he is not finalizing any of them, arranging some special offer depending on the location that he frequently seraces will definitely gear up the possibility of conversion.

In B2B, the platform could be anticipated when a company presents a greater demand for a particular product for seasonal reasons, to make an offer if it buys volume in advance, and thus be able to stock up.

Designing Methodology Of the Ecommerce Site To Boost Up the Convertions

While designing the e-commerce portal, it’s more than important to pay some extra attention to the home page. The home is the section that experienccces the highest traffic. So, it is essential to give this space the importance that it deserves. Being the letter of presentation of a web page, must keep a good impression to the visitor and make him feel attracted by the content. He should be comfortable enough to continue navigating through it.
Remember, there is no second opportunity to create a first impression. The homepage of your website will mark the opinion of the visitor. So, taking care of this is paramount. The better the first impression, the better the chances of conversion.

Considering this, focus on optimizing the homepage in order to achieve the highest possible conversion. If a company is not able to convert visitors in to customers, it is probably because it has significant shortcomings in its homepage itself.

Key elements of the home page

Let’s take a glance at the key elements that help to create a perfect homepage.

Header

The header should be clear enough, direct and concise. With this, the client can get an idea about what the site will offer, without detours. Below it can be included a small description that complements the header. There,  it should be clearly explained what is sold, made, offered, etc. on your e-commerce site.

The text must be accessible to the potential client. Avoid any techs and jargons and over use of literic language.  Remember, the objective is to retain visitors and create the need to continue browsing.

CTA

You must introduce different primary CTAs (call-to-action) or calls that direct the customer to different important parts of the website that we want to highlight. These are usually located in the top or middle of the homepage.

You can also introduce secondary CTAs. It is quite effective to locate them at the bottom of the homepage. When visitors scroll, they have the option to visit them. Within the secondary call-to-action, it is convenient to keep a special space for the customer service channels (chat, telephone, Customer Area or login ….), profiles in Social Networks or the physical location of the business and more.

Images and Videos

As a picture is worth more than a thousand words, another very practical element is the introduction of a short video or images that show what is offered on the website. It must be of good quality and striking to become the definitive point to strengthen the process of visit or purchase.

The most important features of the services and products offered must be a part of the homepage itself.

Testimonials

Being humans, its our nature to seek references from other buyers before purchasing anything or pay for anything. Showcasing précised and positive opinions from satisfied customers will always increase the credibility of your business.

A good navigation menu is the best way to facilitate the visitor to wander the site in search of the content that interests them. So, the menu should be accessible, clear and user friendly.

My rule of thumb is to build a site for a user, not a spider.”– Dave Naylor, Bronco.co.uk Managing Director

SEO reporting might look like a hazardous task. It can be monotonous, slow and depressing when we understand that our clients (or bosses) never check them out. Actually, reports can develop or diminish the relationship with the client. You just need to take care of your data usage to get maximum impact.

Choose appropriate KPIs

The KPI list is never common for all SEO services. To identify and imply the most effective KPIs for your SEO campaign, it is more than necessary to understand and target your customers and identify their business needs. It would be always a great idea to ask them relevant questions and getting their answers. Next, set a business objective. What’s your target? Is it increasing the number of sales? Or its developing brand image? Considering these elements, fix an SEO strategy.

This will help in choosing the right KPIs related to that strategy.

Example: A salon business sets the goal of doubling its potential customers for skin whitening sessions. To achieve that goal, they find out the search queries that help in understanding the parameters that are significantly tending these days for these particular queries.  Effective KPIs for this will comprise of most searched keywords, organic traffic generating parameters and more.

Don’t Use Unnecessary Jargons

Like other industries, SEO has its own terms and languages. The term that looks quite familiar to you may look like a tongue twister to your customers. That’s why, While preparing your reports, give yourself sufficient time to, clarify the things to make it easily interpretable by your clients.

Go for Effective Data Visualizations

Your site contains but they are not visualized-this is nothing but a complete wastage of your hard efforts Put tables and graphs to convey the metrics accurately. Arrange the things in a way that helps in leaving an impression.

Some  brilliant customer retention strategies in action

TOMS: Start with a mission

Sometimes, a brand doesn’t inspire fidelity through tactics and systems, but through what it represents. If you ever saw the TED talk How great leaders inspire Simon Sinek’s action, you probably know the importance of having a mission or motive. TOMS has created its complete business model with the motto of making the world a better place.

According to Jessica Weiss, “TOMS managed to combine a classic business venture with passionate new generation philanthropy.” How is it executed? Through a policy, he said and that is known by the name, “one by one”. For each pair of shoes sold by the company, donate another pair to people in need; In this way, he has already donated more than 60 million pairs of new shoes.

Tesco: add a personal touch

This supermarket chain has a strong presence in the United Kingdom, with more than 2,000 stores.

For big brands, being authentic and human can look like a  challenge. Online shopping and self-service scanners are practical, but consumers still prefer personal treatment.

Customer service is still necessary, and at Tesco, they chose to use Twitter to offer it with a human touch. In their interactions with clients, they use a personal approach to show that they care about them.

**Sources

1. 10 Quotes About SEO TO Guide Your Strategy. (2018, November 13). Retrieved from https://www.mainstreetroi.com/10-quotes-to-guide-your-seo-strategy/
2. De Gruyter Online – Academic publishing.Retrieved from https://www.degruyter.com/
3. IgniteVisibility. (2016, April 18). Retrieved June 12, 2019, from https://www.youtube.com/watch?v=Khv3Rmfrgd4

Google reported that in the coming days it would carry out an update of the core of Google. For those who don’t understand too much about algorithms or mathematical formulas or even search engines, it means that Google is going to change some of its indexing and/or listing criteria for the different pages that are found on the internet. Here, we will see how some pages increase or decrease depending on the new criteria that Google imposes.

It says that the criteria will be very similar to the previous ones. These were always to improve the user experience and penalize spam and those pages that may be detrimental to users’ lives (health, money …)

In previous months, or more specifically in previous years, we could see how pages that grew a lot in the algorithm change of March 2018 fell in August of the same year.

Each and every one of Google’s decisions is based on improving the user experience in the search. Worse with their decisions Google causes a real headache to many web portals that invest thousands of dollars and hundreds of hours trying to position their web pages on the internet.

In the next few days, we will see more clearly how this affects the different sectors, but it is not very promising to announce it with great fanfare.

How does Google algorithm work?

Perhaps it is the best-kept secret in the world. That’s why Google is very suspicious in terms of giving information to Webmasters (referring to the algorithm, in other fields they are generous).

According to the founder of Google, Larry Page, the goal of a good search engine is always to offer the exact information in the shortest possible time. That’s why Google has an open fight against SPAM and the Webs that perform black SEO (bad SEO practices).

Not many years ago Google mediated more than two hundred factors in each Web page to classify it, but nowadays it is “rumored” that Google has a neural network that applies AI (artificial intelligence).   So Webmasters don’t have any idea of ​​how Google really works, but also when we understand how it does, it launches an Update (algorithm update) and dislodges us again.

This also happens with the visibility analysis of SEO projects, where many dare to determine what problems other sites have had and why their SEO visibility has gone up or down without really knowing the details of the project. Can we really dictate conclusions only by analyzing the visibility of a website?

In my opinion, it is not possible. Although not only SEO professionals are wrong in our “estimates”, Google makes and undoes on their own updates constantly. Let’s take a look at some of the most talked updates and retreats from Google.

• The positioning of keywords in Head and Tail

In the middle of the year, we saw how Google started to pull big brand positions for generic keywords, giving way to other results such as media and news, including these in practically all of the generic results.

• Meta Description of more than 300 characters

At the end of 2017, we saw how many sites adapted their goals to the new length published by Google. However, did it really make sense to publish long meta descriptions when at the same time Google told us that the focus of Main SEO was mobile? This adjustment lasted little, now few meta descriptions of more than 300 characters can be seen without being cut in the results of the SERPs.

• Local Results for Generic Searches.

We have also seen local results for generic searches such as “card games” where Google showed local snippets of toy stores. There are other cases like Carolina Herrera, where for the search of the generic keyword of a specific paint brand the local results include the home insurance pages too.

What changes Google has made this June 2019 is still very much unpredictable. We all are looking forward to understanding the criteria so that we can keep on displaying our websites on the top.

Annotations in Analytics to analyze the data with perspective

Remember that there are several methods to annotate in our Analytics account about some updates or relevant changes. You can do it manually through the administration panel (in the desired view, Manage >> annotations).

In this panel, you should note something like representatives that allow you to have control of both external and internal factors that may affect the traffic that reaches your website.

The extension of chrome has been updated as “Improved Google annotations”. It is an extension that we can add in our Chrome account and that automatically marks in the Analytics view the most relevant updates of the algorithm might look like a luxury for those who resemble Dory.

In the coming weeks we will be able to analyze the data obtained from visibility, traffic and positioning of our sites, assessing whether it is really a mere communication, or has a greater impact, as was the update last year in August.

Google Algorithms Update 2019

We begin this new year 2019 with some small modifications in the algorithm of Google that have not affected in a meaningful way to most pages, but that has had an impact on specific niches.

Update June 1, 2019

Did you think that this summer you were going to rest easy? Well, no! Google officially announces a major update in its core, that is, in the main algorithm that classifies the sites for their positioning. Google has called it “Basic Update of June 2019”, although as we all know … basic has nothing.

While it is true that Google makes several updates of this type a year, also what it is every time it does is brown in the SERPS.

What has changed?

Right now it is very early and it is difficult to guess what they have adjusted. It is not very clear which types of sites will be most affected this time. We will continue to monitor the situation and keep you informed of any information we receive related to this update.

After the release of the core update on March 12, 2019, there are some questions that Google should answer.

Google answers questions indirectly

When asked if the new core update reverses the old core updates, Google responds it indirectly. Their spokesperson provided a scripted reply – according to them they have been improving their algorithms continuously.

They did not say no, it is up to you to interpret their responses. Every year Google is making some core updates, and it is aimed at improving their algorithm.

Did the affected sites recovered from the previous core update?

The data shows that some sites are poorly affected by the previous core updates. It clearly shows that this is not the situation to other sites but those previously affected sites, are still suffering and not doing well in Google.

If you haven’t seen the Sistrix blog post, well you better check it out. It shows that most of the affected domains in the previous core update were also affected by the 2018 updates. You can even get more data from other providers on Search Engine Land and more from Google.

Is it Penguin related?

When Google was asked about the update, and if it’s related to the previous Penguin Updates, they responded that it wasn’t. According to them, it wasn’t a Penguin update, because they do not have it. It is just a simple core update.

Is it just another update?

According to Google, this is not a significant update, it is just another update, and no major changes were done. This is not the most significant update Google has ever done; actually, it is far from it. But for some sites that are affected by this, it sure feels big for them.

Implying that there will be a much bigger update soon. Google does not explain how big the update will be in detail.

Is it related to neural matching?

Again, Google said no it is not related to neural matching. They even checked if there was a neural matching update released the same time as the core updates, but they were none.

The neural matching algorithm covers 30% of search queries and aims to match web pages and search queries. It connects words to concepts. Since voice search is the newest way of searching, being able to understand better its concepts is vital for Google’s user experience. Keep in mind, this method does not depend on link signals, but it uses pages that already ranked.

According to Google, neural matching has been part of their core ranking system, and none of the confirmed core updates coincide with the latest use of it.

Core updates are being carried out by Google even before they confirm them. It was only two years ago when they started confirming the changes and referred to them as core updates. But, it has been going on for a while now.

You might have noticed there is significant changes in Google ranking. It could be an indication that the search engine is updating its algorithm. Some pieces of evidence correlate to the on-going update, and they referred to it as Google Valentine’s day algorithm update.

Proofs of the Recent Google Update

We don’t just say that Google is updating without any proof. Closed black hat Facebook group has been a reliable indicator of a Google Update. Most people have been checking them so they would have an idea on what is going on in the industry.

This group knows Google very well. They can accurately sense every update even before Google make a public announcement. One of the possible reasons why they can easily sense any changes in the rankings is because the group focuses on aggressive link strategies.

SEMrush Detects an Update

The Semrush has a tool that can track Google’s SERPs volatility based on changes in everyday rankings. It can monitor any movement that indicates Google is updating its algorithm. The results pages can change now and then because of these updates.

Recently, SEMrush observed similarity on the data they have and what has been reported in the private and public forums. On February 13, both U.S. and U.K. SERP Volatility graph showed a very high level of activity.

Factor Affected By the Recent Update

In the past few weeks, you might notice that people are talking about the WebmasterWorld discussions. This is where the reports about Google Algorithm update started. One factor that can be affected by the recent update is the modifications you made on your webpage during the update.

According to one member, they were able to make some changes on their webpage title. However, after several days the changes made were reverted.

There are other reports from a member that they also noticed some changes after a week of chattering.

Responding to Google Update

Keep in mind that an update lasts typically for several weeks. If in case your rankings got affected negatively, you have to wait for 10 to 15 days before you make your moves.

Don’t panic if your updates require correction after 10 to 15 days. This happens to all, and it’s a way of fine-tuning the changes done in response to any data you received after an update is announced.

Understanding Valentine’s Day Update

Google has been disapproving changes done to enhance its ability to understand a search query and a web page content. The latest algorithms are concentrated on determining the best pages that will provide a solution to the user’s problem.

Some SEOs are assuming that the recent Google updates are targeting niches and other essential elements like thin content, poor links and so on. However, Google has made it clear that those factors will trend down at the search engine.

Once the update is confirmed, Google will make some changes to return vital search results that Google users will surely love.

A website has lots of content that is updated periodically. A good website with useful content of high quality gets top rank in the search results of Google and all the other websites are ranked below it. However, it does not mean that those websites cannot reach the top position. To improve the rank, the content and the quality both should be improved that will improve the rank of the website. For this, you have to modify the website and maybe some pages have to be removed as well in order to keep the website updated.

However, sometimes even after removing the web pages from the website it is still shown there on Google.  Why does it happen? Let us understand why this happens.

Why Google still shows the deleted content?

• It is not important to the Google

Google has not crawled that web page more often in comparison to other web pages. It can also be understood as an additional confirmation from Google where it asks” is it ok to remove the content?” This can be better explained by the fact that the search engine crawls most important and popular content. It means if it finds your content less important then it will not get crawled and the content will still be shown in Google search results.

• Google show it to satisfy user’s needs

If the user finds no search then it will be considered as a failure of the search engine. Therefore, even if the web page or content is removed from your end, Google can still display it to the user just to give a satisfactory result to the user.

Hope, you now understood why sometimes the removed content is still displayed on search results. Now you may think that how to remove the indexed content? Not every time the content gets removed quickly from the active search results and that you know why therefore you should know how to remove the content effectively.

Remove indexed content with these simple steps

• Delete the entire content– You can do a number of things to remove or hide the content. You can present the 404 page on the search engine that means the content is removed and not redirected.
• Remove internal links– If your website has pages that are linked to the page that is removed then you have to remove those links as well.
• Remove external links– Contact the webmasters and other third party sites that are linked to your site with removed web pages. You have to explain them the content has been removed so that they also remove the link which is linked to that particular content on your website.
• Block robots.txt file– Generally, people block the robots.txt file so that Google keeps crawling it but here you have to remove that block.
• Submit a Google request– Use a URL remover tool to submit a request for removal of the content from search as well as from cached results.

Using these ways you can easily remove the indexed content and Google will not show them in its search results.