Do you know about the Google Panda update? If not then this article is meant for you! Now, before we jump on to the Google Panda update let us share few details about the SEO groundwork. In pre-panda, the SEP was dirtier business and high-quality sites or the good guys did not every time win in the search ranking. As more irrelevant, low quality, as well as plagiarized content, surfaced, bad pages started to out number the good ones in search results. So to combat this web-spam Google needs a new update.

Google panda update-

This update is the Google’s most popular update. Google panda update introduces in the year 2011, month February and it is also referred as “farmer update”. The main goal of the panda was to improve the customer’s experience by removing popular search spots of the web-spam pages. Particularly by punishing the sites containing low-quality content as well as rewarding sites with high quality and fresh content.

This new update, as well as accompanying algorithm, took in an account the reputation of the website, load speed, design and user interface, all together in an effort for producing more results and more in line along with the human browsing habits. While it operated to produce highly accurate results, panda, in turn, targeted low-quality sites through lowering their position in search engines.

How Google panda update influenced websites?

• The effect of Google panda was huge and till today many companies can feel it.
• It impacted approximately 12% of search queries that means 12% Google ranking changed drastically.
• Its impact felt hard by large content farms including the ehow, about.com, yahoos linked content and demand media.
• An estimate showed that 80% of the sites were negatively influenced by panda update and are still facing losses.

What Google panda dislike? 

• Thin content
• Same content appearing on the number of sites
• A site having duplicate content
• Poor quality content
• Filters which are not technically correct present on sites
• Short content
• Machine generated content
• Many topics on the single domain
• Bad spellings
• Poor usage metrics
• Affiliate sites having poor content

So, this was all about the Google Panda update and what impact does it have on the other sites. The impact of this update is vast till today and websites which wish to make their ranking high on Google must keep in mind the things which Google panda dislikes.

Do you know what Google Penguin Update is? A codename originally announced on 24 April 2012 for an update of Google algorithm is termed as Google Penguin Update. The violation of Google’s Webmaster Guidelines due to a subsequent decrease in search engine ranking of sites gave the main aim to the update.

Effect on SERP

According to the estimation of Google, approximately 3.1% of the English queries and 3% queries in Chinese, Arabic, and German queries because of Penguin effect are rated due to high spamming languages. The manipulative techniques used by the sites to achieve higher rank get penalized by the update guiding principles. For negative link building Pre-Penguin sites use it to get traffic and rank higher, penguin rolled out the content which means great and good content gets recognized, and spammy content gets penalized with no rank benefits.

In January 2012, to target sites with little content and too many ads, Page Algorithm Update which is also termed as Top heavy update gets released. Penguin 3 and Penguin 4 with releasing dates as 5 October 2012 and 22 May 2013 affect 0.3% and 2.3% queries respectively. On October 4, 2013, Penguin 5 got released that affects 1% queries that contain recent Google Penguin algorithm update.

Confirmed Penguin updates

• Penguin 1 got released on 24 April 2012 with the impact of 3.1% queries
• Penguin 2 got released on 26 May 2012 with 0.1% query impact
• Penguin 3 got released on 5 October 2012 with 0.3% query impact
• Penguin 4 (Penguin 2.0) got released on 22 may 2013 with the impact of 2.3% queries
• Penguin 5(Penguin 2.1) got released on 4 October 2013 with the impact of 1% queries
• Penguin 6 (Penguin 3.0) got released on 17 October 2014 with impact ˂1% English queries
• Penguin 7 (Penguin 4.0) got released on 23 September 2016

Penguin 4.0 (7th updated Penguin)

Google Penguin proclaimed that now it has become part of core algorithms on 23 September 2016 which implies that real-time updates are possible. Hence, an announcement with future refreshes by Google will be executed. The sites get assessed in real-time thus ranking gets impacted by it. The webmaster had to wait for next update so as to get released from Penguin penalties during last year’s. Furthermore, a more granular update which opposes prior updates known as Penguin 4.0 got released, since it affects sites on URL.

Finally, it differs from rest of the prior Penguins versions as they demote website through the finding of bad links. Instead, links get discounted which implies its ignorance and no longer counting toward ranking of websites. This decreases the use of disavow files. Google makes use of both human reviewers and algorithm so as to identify unnatural, deceptive or manipulative links.

Conclusion

The usual process of Google Penguin penalty is to eliminate bad links by manually as well as disavow tools after request filling of reconsiderations.

From Venice, Google’s Panda, and search plus your World updates, a year ago the landscape of SEO has got changed completely. That clearly means SEO strategies and techniques got to change with time but keywords are the only things that have firmly connected the whole of the content on the web. It is understood that keyword is not only important and essential to content but also to link strategies. However, semantic keyword technology & human element has precisely and accurately come down the Google pipelines. Do you know what semantic keywords are in SEO?

Semantic keywords

A technology that determines what keyword means to a user when they type it is termed as semantic search technology. It mainly deals with the exploration of the words semantics or the real meaning underneath them. To understand it in a better way, assume that a particular user has typed “laptop”-what do they mean by this? Either they wish to purchase a laptop, need laptop repair, upgrading of it or might be searching related to it just to get information.

Additional clues are required for additional keywords in reality as people do not make use of an exact keyword that is mentioned above, for example-“laptop”.

Search engines are not always right, it just guesses what has gone by or typed by a user is really a keyword or not. The semantic search technology looks at these words as well as related words for clues on how one enters it.

For example, you have typed “laptop repair” in the search engine page, the semantic search technology quickly recognizes real-time location through GPS feature on your device & show results related to “laptop repair”. More briefly you get to see something like “your city + laptop repair”.

Advantages: Creating a high converting content with semantic keyword database has numerous benefits which are mentioned below briefly:

• Higher clicks– Whether its text ads, post, landing pages or emails, CTR can be improved and enhanced with highly-targeted keywords. The result will surely go off the roof when these elements get converted well or aligned semantically.
• Lower minimum bids- Targeted action and higher relevance with content via semantic keyword enhancements laid to a minimum or lower bid on campaigns.
• Highest quality score- When around semantic keywords, you accomplish higher relevance, reward by the search engine due to high-quality score ensures better ranking.

How SEO gets impacted by it?

In SEO campaigns, the search keyword technology signifies identification of correct keyword as per user intention in reality and the creation of right content around these terms are done by semantic keyword research.

You sought out keywords along with highest search volume in the real world of the keyword. The meaning between the created content and a list of keywords was equal. For example, in “SEO strategy tools” it only meant “SEO strategy tools”.

A database of keywords gets build in semantic keyword world which is full of meaning that implies “SEO strategy tools” can be used precisely with other contexts too.

Conclusion

It is a fact that nowadays there are dozens of tools available so as to build semantic keyword clouds. Hopefully, this approach allows you to understand a lot of things about semantic keywords well. You have precisely come across the advantages of semantic keyword that would help you immensely. Moreover, you have also known how SEO gets impacted with semantic keyword technology that tells lots of things about this awesome technology. In this competitive market, creating a right framework is necessary and you will need a critical aspect of message marketing.

A machine-learning AI system is the rankbrain which helps Google to process few of the search results, mostly the rare and one-of-a- kind questions. Rankbrain was launched in the year 2015 as well as used worldwide by Google. Rankbrain’s primary function is helping the queries which are processed by Google however, now some companies also say that it is used to rank web pages.

If the rankbrain sees a word or phrase it is not familiar too, the machine makes guess as to determine the similar meaning word or phrase and then filters the result.  Thus, it handles the never seen search keywords or queries in better way. Search queries are typed into word vectors, also referred to as distributed representations that are close to one another in conditions of linguistic similarities.

Rankbrain when come across those queries or words which it is not familiar with then it find the words which match to it and then shows the results which may satisfy the users.

Impact of rankbrain on the SEO

Great content is essential than ever

• It is known to the world of SEO that keywords are important when writing content for any website. Google’s algorithm identifies these keywords in the content of the page as well as uses them in the process of ranking.
• Keyword only though, may not get you far. The process of Google rankbrain is clever enough to determine great content as well as also do not provide the user with good experience, the chances of website ranking high are less.

Continuous updating the ranking algorithm

• Back then, the mathematical algorithm was devised to determine search ranking that remains constant as well as efficient till next update. With the rankbrain, the algorithm goes through vast changes. The results will continuously fluctuate as well as a change to permit the accuracy of the outcome. Thus, website owner now has to be evenly versatile as well as smart while selecting the keywords.
• Rankbrain makes use of AI to identify the users need. Thus, instead of making pages with a solitary focus on the single keyword, it will be better to make content targeting the main keyword as well as a number of linked keywords.

Conclusion

Rankbrain is accountable for billion of search questions as well as certain that in coming months it is going to play the very important role in enhancing the quality of search results of Google. Now you must have understood clearly about the rankbrain, its use and its impact on the SEO. There are many more things which user must know about the rankbrain. So, read this article carefully and understand each and every point.

Google’s august 1 core algorithm update is the biggest update which most of us can recall. This algorithm update has affected organic search results as well as local results. One may wonder that if local changes reflected the changes in organic, as the organic ranking is more likely a factor where Google places the one locally. But the local SEO expert named joy Hawkins pointed that this is not the case. This actually looks like change in local ranking as well as organic ranking algorithm.

What we know about this update?

Google do not often announce that they had created an algorithm update but this time they did it! Danny Sullivan used the search liaison twitter account and tweeted- “every day, google commonly release more than one change which is designed so as to improve the results. Some of these changes focus on specific improvements while some on broad changes. Last week, broad core algorithm update is released by us….” but this only told people that this update is similar to one which was given on March 9.

When asked to Danny that how can a site recover from negatively being affected by the update then he answered- “just make the great content”. He also pointed at the ORG or quality rater’s guidelines and told that it is great guide which help one to determine what is to be considered for creating high quality content for Google.

Who all are impacted by this update-?

• This update affected your money or your life (YMYL) sites.
• Many sites which are related to medical device, nutrition and diet niches were highly affected.
• Informational sites and blogs are also affected.
• Many huge changes took with multiple site across the country seems to have dropped ranking in favor of local and small business.

How to recover from the broad core algorithm update?

• If the high ranking pages of yours have lost its position then put them in ICU. Compare them with site which replaced your position.
• Look at the content carefully of the site which is ranked high as compared to you.
• Before making some changes wait for some days as Google history of rolling back some changes.
• Have the content written by making extensive research on the basis on topic.

Now, you must have understood about the Google’s broad core algorithm and whom it affected and what can be in regard to it!

SEO or the digital marketing is not very easy, and everyone today wishes to dominate the search results of Google, however to do so they must have best SEO strategy. There is huge competition in the outer world. You may or may not believe but today there are about billion websites in the world of internet. With abundant information, it no doubts that digital marketing is becoming difficult day by day.

If you wish to craft the strong SEO strategy then you need to follow the given below tips.

Make useful content

Making useful as well as actionable content must be the core of SEO strategy. If your content is poor and stuffed with the keyword then this will not take you anywhere. Your SEO strategy must contain tough content marketing component.

Make a list of keyword

Instead of focusing on the keywords make the page which focuses on the topic so as to rank the number of keywords. This is because now Google focus on the intent of search, topics, and content. Make a list of keyword and then build content. Keyword must sit integrally in the content.

High-quality Content

Your content plays an important role in SEO strategy. Your keywords should be the part of the good topic having the carefully crafted content. With the help of quality content you will go far but with poor quality content, you will get nowhere.

Create content for people and not search engines

It is important to make the content which people like as well as want to read but it is hard. If the person is not interested in reading the article then it is of no use. It is important to understand what the customer wants and what kind of things attract them. By knowing this you will able to make great content.

Keep eye on your competitor’s SEO strategy

Looking at SEO strategy is nothing like cheating but it is a normal part of researching as well as understanding the market. If you see that your competitors are having a better SEO strategy then take an idea from their strategy and implement it in yours. And if they are not having good marketing strategy then also look at them and understand what must not be done.

Have your eye on trend

There are many for whom trend does not matter but there are many people out there who walk with the trend especially facebook as well as twitter trend. If you link your service or product with the present social media trend then you can draw the attention of the audience more toward your content. Using the trendy topics in your content will catch your customer’s attention and take your business to the heights.

Look for things missing in your content

Lots of time it happens that you have well content still you are unable to get the engagement of the audience. This is a technical problem which you need to solve. Engaging headlines act as a linchpin to good content. When lacking them your content is intended to suffer in obscurity as customer passes it via more interesting headlines.

So, keeping in mind the above points you will be able to craft SEO strategy to dominate the year 2018.