03 Mar Everything You Need To Know About Cryptocurrency SEO
The modern search engine optimization strategies are designed to fit the needs of every business type across the different niches. Whether big or small, every cryptocurrency or blockchain business can experience this potential of SEOs to attract new potential customers. SEOs are the modern requirement for every crypto business or blockchain network to increase organic traffic on their platforms or push their ranks on search engines. The cryptocurrency business and blockchain network are booming majorly across the world.
Their decentralized and anonymous nature to make a global transaction is gaining massive appreciation from all parts of the world. However, with edge-to-edge competition in this field, it has become crucial for a crypto business to work with strategies to meet its marketing goals. This is where SEO for crypto businesses comes into the picture, helping them meet their goals by improving their online presence, boosting traffic volumes, and offering higher returns for their investments (ROI).
Understanding The Process
The process of improving your website’s position on search engines can be tedious and time-consuming. One of the most effective approaches to improving cryptocurrency websites’ results is search engine optimization. SEO for crypto businesses offers enormous potential to gain targeted traffic to their website and become a top performer across different search engines. A crypto website can meet its marketing goals by adequately using SEO by putting insufficient effort and time.
Crypto businesses looking to meet their marketing goals, needs to get over the conventional marketing approach. The advanced digital marketing tools under search engine optimization are the only marketing strategy crypto businesses need. To rank higher in search engine results pages (SERPs), you must start with the basics. The use of high-quality traffic sources can help any crypto or blockchain businesses generate more leads, leading to more clients and greater profitability.
Here are some tips on leveraging crypto SEO to boost your project
On-Site SEO
This is the first step to making your website traffic better through some basic steps to improve your on-site SEO score. The website title is one of the most critical factors for search engines, but unfortunately, many crypto marketers rarely give enough attention to it. You need to create a title that will be compelling enough by supplying it with trending and target keywords.
The titles on different pages of a website need to be enticing enough to make users want to click on your website. Only then you’ll have positive SEO results. Meta Descriptions also play a crucial part in SEO that should be provided at all places where a user can find them. These descriptions will drive effective traffic if you use relevant keywords and keyword phrases in them.
- Keyword Research
Every crypto business website needs to consider keyword research in its SEO plan. This is the most important step if you want success in your business and rank higher on search engine results pages. You need to choose words and phrases already searched by users but have low competition. The better use of long-tail keywords will help get more traffic, which eventually leads to more leads for any cryptocurrency business.
The best way to perform keyword research is to identify potential trends increasing search volume. Once you’ve identified the right keywords, you need to optimize your content using them by focusing on answering user queries and fulfilling their needs. Here are a few crucial parts that need to be considered for an effective keyword research program.
- Focus Keywords
If a person searches on Google for these focus keywords or phrases, random results appear. Still, if you want your page to appear on top of these results, you need to target focus keywords, and phrases like blockchain, cryptocurrency, Bitcoin, or Litecoin are prime examples of focus keywords. This is one of the most important aspects of any SEO campaign, as it helps to lead your business to better ranks on search engine results pages. It is about placing your content strategically through proper structure, relevant keywords, and consistent use of focus keywords throughout all content on your website.
- Long-Tail Keywords
The power of long-tail keywords is something that most people don’t know. The idea behind the long-tail keyword strategy is to cover all the internet user queries and needs. So, if a person searches on Google or Bing for the long tail keyword phrases, it will result in a high number of search results. These are long phrases like “top five best cryptocurrencies,” which offer better results and minimum competition over search engines. It’s like when you are looking at a website, and then you see something called “long-tail keyword phrases” included in it.
Long-tail keywords help to target every search query from different users across all platforms. Therefore, it is crucial to prioritize and place these long tails keywords in appropriate concentration in your content to give better results. However, one should remember that Google uses an advanced algorithm for ranking websites. Therefore excessive stuffing of keywords and long-tail phrases can also become counterproductive if ignored. Well-optimized keywords will do more than provide readable content for customers; they’ll also improve your search engine ranking on websites.
- Technical Optimization
The overall performance and build structure of your website, including coding, is another aspect that cannot be ignored for improving the position of your crypto business. You can also use Google’s website performance analysis tool to examine the current status of your website design on an official scale. Mobile-friendly design is a necessity for a business to reach a great mass. It is critical for any enterprise to ensure that the customer has an easy and convenient experience on the mobile device.
An ideal thing to do is to get rid of bugs in the coding structure of your website. Eliminating these bugs and getting them out of context can, both directly and indirectly, boost the SEO rankings of your crypto and blockchain platform. Better build can help you offer a better user experience to your visitor, and ultimately people will abandon your site. The technical strength of your website is crucial to provide better results with your SEO campaigns.
Search engine optimization (SEO) is the process of improving a website’s visibility in a search engine’s unpaid results. This is often done through technical methods such as optimizing the title, description, keyword focus, and content for each page. In general, SEO focuses on providing optimized content that helps to build links from high-ranking websites to strengthen their position in search engines.
Off-site SEO
Another crucial aspect for maintaining better SEO strategies for your crypto or blockchain website is the off-site SEO process. This is often overlooked by many crypto marketers, which hinders their results in SEO campaigns. Maintaining an engaging active social media presence, publishing informative and original content, and building stronger backlinks with high-quality websites is what off-site SEO is all about. Few such standard tools used in off-site SEO are detailed here.
- Backlink Creation Or Link Building
Backlinking your website with other reputable platforms allows you to build trust and authority among your users. These are two vital components in SEOs for crypto websites and work like a magnet to attract organic traffic. The crypto world is full of “get rich overnight” scams that degrade people’s trust for platforms offering crypto and blockchain services. This is why a crypto platform must win people’s trust to perform better.
This is where this classic strategy of backlinking your website with other reputable platforms comes into the picture. Back-linking is one of the most time-consuming processes among all SEO strategies, but looking at its long-term effects, it’s worth putting your efforts into it. While link building, it is important to understand that not all backlinks have an equal impact. For example, a link from a bigger and more reputable platform will overshadow the effects of backlinking from a newly created website.
If you want to be a part of mutual growth with another reputable website, it is important to establish relations with these well-known websites. Backlinking needs to be supported with relevant and informative content to provide better results. Backlinking is a long-term strategy, and it is important to understand that you cannot expect immediate results. However, EDU backlinks from genuine sources will increase the traffic on your website and award your better scores in Goggle’s algorithms.
- Social Media Engagement
Several crypto brands and websites offer blockchain services that solely depend on social media traffic for business growth. This trend has become possible only with the rising popularity of blockchain technology and cryptocurrencies in the past few years. If you want your business to grow on social media, you need to choose relevant and interesting posts about blockchain technology or crypto.
The most popular social media platforms include Facebook, Instagram, and YouTube, with billions of active users. Google has also modified its algorithms, and now a website with better social media engagement is receiving better recognition. For crypto service-providing platforms, a search engine optimization strategy combined with proper social media engagement can do great magic in attracting organic traffic. The combination of SEO with social media engagement can significantly multiply your results and help you achieve your business marketing resolutions.
Best Tools For On-site Tracking
You need the most advanced tools to run a proper on-site tracking campaign on your website to get the best results. The most widely used tools for tracking are Google Analytics and Google Search Console. These monitoring tools two are designed to analyze traffic flows and visitors’ behavior on various platforms. These platforms provide detailed reports on visitors’ behavior and their source. Once you discover your audience and the way they behave, you will be equipped with all the data for on-site optimization.
- Track your marketing activities and let your visitors know that you are there in their preferences.
- Provide real-time reporting on what pages have been visited and what visitor brings.
- Get detailed insights on which visitors are using content.
Your website needs to be supplied with essential monitoring technology to check on real-time updates of your platform. By checking the working process and the results associated with it, you can finely tune your website with advanced SEO strategies. With this vital information like user engagement statistics and results from particular strategies, a website’s performance is multiplied.
It is essential to use advanced emailing lists, digital ads, and other online marketing campaigns to reach new prospects, but it is not enough to grow your business. Growth is much more remarkable when you use proper tracking tools to analyze user behavior and generate leads using those insights accordingly.
Common Crypto SEO Mistakes
The only difference between a good and average performing SEO is mistakes. By avoiding some of the most common mistakes, the results of an SEO campaign can be improved. Take a look at some common mistakes committed by SEOs for crypto websites:
- Websites Without A Structure
Fantastic user experience is derived from a well-maintained website structure. Failing to maintain a proper site structure will result in search engines’ issues indexing your content. Therefore, proper website structure is one of the essential and most important tips for effective SEO. There is no point in having a website that is not user-friendly or designed to make things simple for the user. Everything needs to be up to the mark, from the basic layout of the website and webpage design to different titles and tags on several pages. Everything needs to be upto the mark. Your website must be designed with an eye-catching appearance while offering a smooth user interface.
- Choosing The Wrong Keywords
Unlike in the traditional SEO world, where keywords play a vital role, in this case, it is slightly different. First, you need to know that the major search engine for blockchain or cryptocurrency-related queries is Google. And keywords used on Google are very different from what is used on many other search engines. On Google, most of the searches are targeted by specific long-tail keywords like ‘what is blockchain’ or ‘cryptocurrency market .’These long-tail keywords are much more effective for crypto websites than broad keywords that bring only higher competition.
You need to choose specific and trending long-trail keywords to bring in that organic traffic and better rankings that you are after. However, stuffing wrong keywords can cause a negative impact and become counterproductive for your website’s performance in Goggle’s algorithm. These algorithms are regularly updated and improved with the awareness of trending context. Therefore, you need to bring in more closely related keywords to improve your search results on Google.
- Ignoring Blogging
Another vital aspect of SEO that is often undermined is blogging. A blog is a source of high-quality traffic to your website. Regular blogging keeps your content fresh, promotes greater engagement, and helps to get more traffic. A good blog will help you increase your website ranking, bringing more organic growth and better visibility for your business. A highly informative blog with reliable and useful information marks better results in SEOs for crypto businesses.
With regular blogging, you can keep the website up-to-date. Google and other search engines apply this algorithm under which they promote the ranks of websites with the latest and up-to-date content. This is why it is crucial to keep your website with all the latest content in the crypto industry. Your platform is indexed at better ranks in different search engines’ different algorithms when you are regularly supplying your website with informative blogs.
It is not enough to provide your users with a great user experience. You need to keep them engaged as well. In online marketing, “content is king .” Therefore, you need to create high-quality content and serve your users’ needs. By providing your users with relevant and interesting information, you can easily attract organic traffic to your website.
The Final Words
Optimization of a website is not a result. It is just the beginning of a long path to reach those ultimate goals you are aiming for. The best way to achieve the ultimate result of your website is to fill it with relevant, informative, and engaging content. Not only will your website gain awareness in the market, but you will also provide a better user experience.
The process of SEO is not as painful as we think. You can easily rank on search engines with the proper knowledge and strategy. It does not matter if your website is new or old. You can always make it better, more visible, and appealing. The most important thing is to put in exemplary efforts and build your website from scratch with a good structure. You should know what things are important for your business and how you can bring in more traffic with every update.