Project: College Dekho #
Niche: Education & College Counseling
Target GEO: India
SEO Package: Enterprise (Monthly) + Combo Package
Keyword Difficulty: Hard & Medium
Overview:
College Dekho is an online platform dedicated to helping students make informed decisions about higher education in India. It offers services such as college search, counseling, and application assistance. The objective of this project was to improve the platform’s search engine visibility, drive organic traffic, and establish College Dekho as a trusted resource for students seeking information about colleges and universities. The focus keywords included college dekho, best BTech college in India, best college counseling in India, and top college in India.
Key Performance Metrics:
Top Rankings Achieved for Core Keywords: The SEO strategy ensured that College Dekho ranked on the first page of search results for high-intent keywords such as college dekho, best BTech college in India, best college counseling in India, and top college in India. These rankings played a significant role in attracting students actively searching for college-related information.
Increase in Organic Traffic: The campaign resulted in a significant boost in organic traffic from students and parents searching for reliable information about colleges and counseling services. This increase highlighted the growing visibility of College Dekho among its target audience.
Improved User Engagement: By optimizing the website for relevant and detailed content on colleges, courses, and counseling tips, the platform saw higher engagement rates. Users spent more time exploring college reviews, rankings, and admission guides, leading to better retention.
Enhanced Conversions: The SEO efforts translated into more inquiries and registrations for counseling services, with students using the platform to connect with advisors and apply to colleges.
Ranking Report:
Results:
Keyword Ranking Growth: College Dekho achieved impressive rankings for critical keywords, including college dekho, best BTech college in India, best college counseling in India, and top college in India. These rankings placed the platform prominently in search engine results, helping it attract a targeted audience.
Increase in Organic Traffic: The platform experienced a surge in organic traffic as students and parents increasingly relied on College Dekho for accurate information about colleges and admission processes. This growth demonstrated the success of the SEO strategy in reaching the right audience.
Higher User Engagement: Engagement metrics improved as users interacted with detailed content on the website, including college comparisons, rankings, and counseling resources. The platform’s user-friendly structure and optimized content made it easier for visitors to find relevant information.
Conversion Rate Improvement: The increased traffic and engagement translated into higher conversions, with more students signing up for counseling services and applying to colleges through the platform. This growth reflected the trust and credibility built through targeted SEO efforts.
