IKEA

2 min read

Table of Contents

Project: IKEA

Project: IKEA #

Niche: eCommerce & Retail (Convenience Store & Online Ordering)
Target GEO: United States
SEO Package: Enterprise (Monthly) + Combo Package
Keyword Difficulty: Hard & Medium

Overview:

The IKEA eCommerce project aimed to elevate IKEA’s digital presence and capture increased market share in the competitive online furniture and home goods market. With a focus on driving organic traffic, improving keyword rankings, and optimizing the user experience, the project sought to meet customer demand for online shopping, especially for products that could be shipped or picked up conveniently from IKEA stores.

Ranking Report:

Results:

Impressive Keyword Ranking Growth: The campaign achieved notable ranking improvements for high-competition keywords like “night stand time table” and “bathroom mirror cabinet.” Keywords targeting specific products, such as “dinner table chair” and “dining table chairs” saw a steady climb in rankings, driving high-intent traffic. The ranking graph showcases IKEA’s upward trend in critical search terms throughout the campaign.

Significant Increase in Organic Traffic: As keyword rankings improved, IKEA saw a substantial increase in organic traffic from users looking for home furniture, decor, and organizational products. This surge in targeted traffic not only boosted visibility but also helped IKEA capture customers who were actively seeking affordable and stylish home solutions.

Higher Engagement & Conversion Rates: Enhanced traffic translated into improved user engagement, with visitors spending more time exploring IKEA’s extensive product offerings and home design inspiration. Conversion rates also increased as users were drawn to popular products and special promotions, including limited-time discounts and seasonal collections. With an optimized website experience, users were more likely to complete purchases, contributing to IKEA’s overall growth in online sales.

Omnichannel Experience Integration: The campaign also focused on IKEA’s omnichannel experience, promoting options like “Click & Collect” for in-store pickups and delivery. This integration met the demands of convenience-oriented shoppers, helping IKEA bridge the online and offline shopping experience, and reinforcing brand loyalty.

This case study demonstrates how a targeted SEO strategy focusing on high-competition keywords and an optimized omnichannel experience can yield substantial improvements in search visibility, organic traffic, and sales, positioning IKEA as a top choice for affordable and stylish home furnishings in the U.S.