Local review building is a powerful way to help your local business rank high on Google and become more discoverable. In addition, local reviews are an important factor for local organic searches that also help you amplify word-of-mouth marketing....
Dropbox is a comprehensively designed file hosting service to accumulate your documents. Despite spending minimal funds on marketing strategies, the company has achieved a value of $4 billion. You must be wondering how? Well, we bring you five amazing marketing hacks by Dropbox which escalate its popularity, pretty hard to ignore by tech enthusiasts....
Nike strategizes an optimal plan to achieve its sustainable development goals in the coming future. The eminent sports brand classifies sustainability as one of its fundamental components for maintaining the credibility of its business. The company asserts its firm belief in minimizing the ecological footprint through product innovation techniques. [...
The Playbook to Successfully Manage a Company Brand through a Corona Crisis In a difficult time as present, caused by the COVID-19 pandemic, the number of potential pitfalls is exponentially bigger. To avoid those potential pitfalls, one must know the special risk factors that can harm your business’ reputation. Furthermore, applying certain strategies properly can […]...
Google Will Have To Email GMB Account Owners Before Suspending Accounts A recent European law forced Google to change its practices regarding its policy on GMB suspensions. As a result of the new law, Google now is obligated to notify GMB account owners if their account has been suspended. This is considered as a step […]...
Bing Reveals Ranking Signals for Content and Webpages In the past year, Bing has been quietly working on new webmaster guidelines that reflect its ranking system. They didn’t reveal “their magic sauce”, but they did describe the major areas for ranking: quality & credibility, relevance, freshness, page load time, user engagement, and location. What’s interesting […]...
7 Reasons Why You Need to Pay Special Attention to Long-Tail Keywords for SEO Long-tail keywords make for almost 2/3 of all web searches, which speaks volumes about the importance of long-tail keywords for every high aiming SEO strategy. Our purpose is to bring to light some of the essential reasons why long-tail keywords are […]...
Top 10 Tips That Can Fire Up Your Local SEO Small local businesses can compete with big businesses by doing local SEO since the earliest days or with businesses featuring auto-generated local listings. The ever-changing ranking factors raise the bar higher and higher for local businesses. The following local SEO tips will give you some […]...
How to Push Your Website on Google Discovery? In a recent post, Google officially provided a glimpse into the new and updated conditions under which your website can show on Google Discovery. This holds a massive significance to content publishers as it can provide a massive load of traffic on their respective websites. Google Discovery […]...
The Importance of Video Marketing for SEO People love great video, and it is one of their favourite types of content. There are several types of videos that you can produce: testimonials, product videos, ads, blogs, and so on. It is an extensive list, and your only limit should be your niche and what works […]...
Big Google Search Update Turns Out to be a Search Results Glitch A week ago, the entire SEO community was on its feet, wondering what hit them? Was it a new Google update they didn’t see coming? At that point, websites from the 5th and the 6th page jumped to page one, whereas many websites […]...
Nine “Google My Business” Updates That Can Help Your Business Bounce Back in 2020 The COVID-19 pandemic sent many brick-and-mortar businesses on a roller coaster full of temporary closures, supply issues, quarantines, and other setbacks. Along the way, many businesses realized the importance of Google My Business listings. Google also took note of that and […]...
Four Proven Tactics to Speed up Your Shopify Website Page speed is particularly important to e-commerce websites because it plays a huge role in the user experience, which has a profound effect on conversion rates. Some of the fastest loading Shopify websites share these common traits: They rely on a lightweight theme. They don’t run […]...
Fact: Twenty Five People Click the First Google Search Result A study by Sistrix analyzed over 80 million keywords and search results. The study aimed to understand user engagement. The results revealed average CTR drops considerably after the first search result. More than a quarter of Google users click the first search result. The average […]...
Google Adds More Context to Images Google has created a new way for site owners to drive traffic using image search results. The new feature surfaces quick facts about the context of the image. The information is pulled from Google Knowledge Graph and displayed below the image. Driving Traffic via Image Search The update will […]...
Google Pushes Mobile-First Indexing to March 2021 Recently Google released a statement in which they prolong the deadline of the mobile-first indexing switchover. Initially, they set the deadline for September 2020, but now it has been pushed to March 2021. In March this year, right before we got hit by the pandemic, Google announced that […]...
Index Your Content Immediately With Bing WordPress Plugin Bing is launching a WordPress plugin that will get index your content immediately in search results. The entire process is done automatically once a site owner installs the plugin. After installation, the plugin has to be configured with an API key from Bing Webmaster Portal. The Bing […]...
The Importance of Meta Description for SEO in 2020 A Meta description, sometimes referred to as Meta description attribute, is an HTML element that provides a summary or describes the content of a web page. It helps the readers to assess the relevance and recency of your content. As such, it affects click-through rates. The […]...
Beginner’s Guide to Geo-Tagging – What, How and Advantages From the perspective of a local business owner, getting a website in front of a local can be a difficult experience. Geo-Tagging enables customers to find your location easily. The practice is not new but started to gain popularity after Flickr adopted it. It is a […]...
How YouTube Search Works: Explained by Google Google explained how YouTube search works through a publication resource. They created an entire website- How YouTube Work to explain how the search function works. The site offers valuable insights about working of YouTube, which includes how YouTube is committed to making a safe and more secure platform factor […]...
Reasons Why Google Ranks Singular and Plural Keywords Differently: Google displays different search results for the singular and plural form of a keyword. Perhaps, this has to do with satisfying the user’s intent. Google is constantly tweaking its algorithm to provide the best possible experience to users. The downside to constant updates is changes to […]...
How to Make Your SVOD Website Stand Out on Google SERPs Subscription Video On Demand websites are growing in popularity for offering consumers the freedom to choose, by providing greater control. Ranking higher in Google SERP is an excellent way to capitalize on relevant searches. Unfortunately, these attributes present SVOD sites with the problem of […]...
A Beginner’s Guide to Accelerated Mobile Pages (AMPs) – What, How and Everything In Between Mobile internet usage has grown at a steady rate to surpass desktop usage in recent years and Speed played an integral part in the performance of web pages under the AMP framework. As a result, Google introduced the mobile-first framework […]...
The Impact of Stock Photography on Search Ranking A recent tweet from one of Google’s executives, John Mueller, prompted a new approach from SEO professionals in the use of images for SEO purposes. In a recent exchange of tweets, someone reached out to John Mueller and asked him what he thinks about the usage of […]...
Why Should a Website Be SEO Friendly? Every day, two million posts are published on WordPress alone. Therefore, ranking on the first page of Google search results can be a deciding factor for your business success. SEO is the process of ranking high on the unpaid section of search results known as Organic listings. It […]...
What’s The Difference Between ‘Indexing’ And ‘Ranking’? The terms- indexing and ranking are two confusing concepts often used interchangeably when talking about Google search engine algorithms. However, indexing and ranking serve different purposes and possess varying characteristics from each other. Understanding both concepts is vital to understanding how search engines work. The Google Search Console […]...
Google May 2020 Core Update: What You Need to Know Google’s May 2020 Core Update rollout is complete. The rollout started on Monday, May 4th, and was completed by May 14th. By all means, the May update was big and broad, if analysis of Google search-related data is anything to go by. Your site should […]...
Google always changes its algorithm after every couple of months, and a new update just popped up almost a week ago. They named it the January 2020 Core Update. This update is a big one, and all tech giants and businesses are looking into the same because It affected Google’s SERP and the way of […]...
If you are considering to rank your site at topmost, this article is highly recommended to you. In this article, there are several unique valuable points are discussed. You have observed some websites perform higher rank in search engine results. Some of them are paid advertised websites and some of them are not. If you […]...
Learning SEO for a blog is much simpler than it seems. That’s why, in today’s post, we are going to share the fundamentals so that anyone can get into SEO in the simplest way possible. Throughout this article, we’ll explain the structure of SEO, and a series of shortcuts, so you can make simple changes […]...
“SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve.” –Jonathan Long The current keyword research goes much ahead than the simple search of keywords with its monthly volume. If you want to perform a keyword analysis that impacts the SERPs […]...
“E-commerce is a powerful means to connect the unconnected to global trade”– Arancha Gonzalez The importance of establishing indicators and develop metrics that allow us to improve conversion levels in e-commerce projects is complemented by the ability to execute practices. It includes taking advantage of the data obtained, in order to give greater clarity to […]...
My rule of thumb is to build a site for a user, not a spider.”– Dave Naylor, Bronco.co.uk Managing Director SEO reporting might look like a hazardous task. It can be monotonous, slow and depressing when we understand that our clients (or bosses) never check them out. Actually, reports can develop or diminish the relationship with […]...
Google reported that in the coming days it would carry out an update of the core of Google. For those who don’t understand too much about algorithms or mathematical formulas or even search engines, it means that Google is going to change some of its indexing and/or listing criteria for the different pages that are […]...
After the release of the core update on March 12, 2019, there are some questions that Google should answer. Google answers questions indirectly When asked if the new core update reverses the old core updates, Google responds it indirectly. Their spokesperson provided a scripted reply – according to them they have been improving their algorithms […]...
You might have noticed there is significant changes in Google ranking. It could be an indication that the search engine is updating its algorithm. Some pieces of evidence correlate to the on-going update, and they referred to it as Google Valentine’s day algorithm update. Proofs of the Recent Google Update We don’t just say that […]...
A website has lots of content that is updated periodically. A good website with useful content of high quality gets top rank in the search results of Google and all the other websites are ranked below it. However, it does not mean that those websites cannot reach the top position. To improve the rank, the […]...
What is the meaning of hummingbird to SEO? This is a most common question and today we are going to discuss it. Google Hummingbird update is the biggest update since 2001 and it has hit the sites hard enough same as that panda/penguin update. This hummingbird update was released in the August of 2013. It […]...
Do you know about the Google Panda update? If not then this article is meant for you! Now, before we jump on to the Google Panda update let us share few details about the SEO groundwork. In pre-panda, the SEP was dirtier business and high-quality sites or the good guys did not every time win […]...
Do you know what Google Penguin Update is? A codename originally announced on 24 April 2012 for an update of Google algorithm is termed as Google Penguin Update. The violation of Google’s Webmaster Guidelines due to a subsequent decrease in search engine ranking of sites gave the main aim to the update. Effect on SERP: […]...